Jeep Approaches Nationwide Customer Test Drive Event to Celebrate 85th Anniversary of Brand Birth

*This content was translated by AI.

Stellantis Korea's authentic SUV brand, Jeep, will hold a two-week nationwide customer test drive event from July 15 to 30 at official showrooms across the country to commemorate the 85th anniversary of the brand's founding.

This event was organized to mark the day on July 15, 1941, when the first Yangsan-model Jeep vehicle, the "Willys MB," was launched. To share Jeep's heritage and the value of authentic SUVs, the company will offer various appreciation events for customers who participate in test drives and consultations at 13 official showrooms nationwide.

Customers who visit a showroom during the event period and complete a vehicle test drive will receive a specially produced "Jeep Custom Lego Calendar" as an exclusive 85th-anniversary commemorative item. This calendar features six body colors and four Jeep figures arranged randomly, allowing customers to assemble and decorate it themselves. Additionally, customers who conduct vehicle consultations at showrooms will be provided with Liquid I.V., an electrolyte drink powder mix brand by Unilever.

Alongside this test drive event, Jeep will also implement offline marketing in partnership with Liquid I.V. this summer. Using the "Liquid I.V. Wrapping Gladiator" vehicle, the company plans to circulate through major urban hubs with high foot traffic, conducting various events such as sampling sessions.

Bang Sil, President of Stellantis Korea, expressed gratitude to customers who have consistently chosen Jeep since its entry into the Korean market and stated that he hopes this event will serve as an opportunity for them to directly experience Jeep's heritage and begin a new adventure together.

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*This content was translated by AI.