Yongpo Bookstore Wins Grand Prize for Knowledge and Culture Innovation Brand at '2026 K Forum'

*This content was translated by AI.

Seoul-based bookstore Yongpo Bookstore announced on the 10th that it received the "Grand Prize for Knowledge and Culture Innovation Brand" at the "2026 K Forum," held on the 9th at Conrad Seoul in Yeouido, Seoul.

The Grand Prize for Knowledge and Culture Innovation Brand is awarded to companies that have contributed to promoting the value of knowledge and culture, advancing reading culture, fostering the content industry, and leading the creation of South Korea's knowledge and culture ecosystem through innovative services and social responsibility. Lee Beon (수상) recognizes Yongpo Bookstore's efforts in expanding diverse cultural content and services based on reading, thereby contributing to the development of the knowledge and culture ecosystem and the promotion of reading culture.

The "2026 K Forum," co-hosted by Daily Sports and The Economist, is an event discussing the global competitiveness of K-content and K-brands, marking its fourth year this time. This year's forum was held under the theme "Play with K," featuring a keynote dialogue between director Hwang Dong-hyuk and broadcaster Jeon Hyun-moo, congratulatory messages from actors Cha Seung-won and Ha Ji-won, and a celebratory performance by the group Alpha Drive, drawing significant attention.

Yongpo Bookstore is presenting a new paradigm for bookstores by carrying out various activities that enable customers to enjoy a richer daily life through books as a medium.

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*This content was translated by AI.