In U.S. JD Power tire satisfaction survey, Kumho Tire ranks fourth

*This content was translated by AI.

Kumho Tire ranked fourth in a passenger car new tire consumer satisfaction survey conducted by U.S. market research firm JD Power.

JD Power, established in 1968, is a U.S. market research and marketing information company trusted in the field of automotive data and analysis. The survey evaluated 13 global tire brands across four categories: ride comfort, grip and handling, durability, and appearance. The survey targeted approximately 30,000 owners of 2023–2025 model vehicles from last year.

Kumho Tire scored 793 points in the general passenger car category, surpassing the overall average of 788 points to secure fourth place. The company stated that it applies strict standards throughout the entire process, including design, testing, Yangsan, and service, thereby strengthening product competitiveness through credible evaluations. Last year, the company recorded sales of 4.7 trillion won, setting a new all-time high, and aims to achieve sales of 5.1 trillion won this year.

Moon Hyung-jong, Executive Vice President of the Quality Assurance Division, said, "We have confirmed our product competitiveness by receiving recognition for our technology and quality in the authoritative U.S. JD Power consumer satisfaction survey. We are proving 'Kumho of Technology' to consumers and building trust in our brand. Kumho Tire will continue to strive to enhance customer satisfaction based on technology and quality."

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*This content was translated by AI.