Red Ginseng Town's "Chimhyang" aligns with "Parkrosh."

*This content was translated by AI.

Red Ginseng Town's "Gidaram Chimhyang" has decided to collaborate with "Parkrosh Resort & Wellness."

This strategy reflects growing consumer interest in health and recharging, responding to the demand for balanced rest.

Chimhyang (Agarwood) is known as a precious medicinal herb and fragrance formed when the resin (sap) secreted by agarwood trees to protect themselves from external stimuli or injuries hardens over decades to centuries. It is named for its ability to sink in water and is one of the world's three major fragrances, alongside musk and dragon's blood.

"Gidaram Chimhyang" is a mental wellness brand created by Red Ginseng Town using agarwood as its core material. Red Ginseng Town has established a "Gidaram Brand Zone" at Parkrosh Resort, allowing customers to experience the brand's philosophy and products firsthand.

Starting in June, the collaboration will offer product trial opportunities, including stays at "Parkrosh guest rooms," through the "Parkrosh Signature Wellness Package" and the "Wellness for Parents Package."

A KGC Ginseng Corporation official, speaking to this newspaper by phone, stated, "This collaboration with 'Parkrosh Resort & Wellness' aims to provide customers with direct experiences of wellness by combining 'Gidaram Chimhyang' with premium spaces."

Meanwhile, the benefits of agarwood are well-known in Southeast Asia, particularly in Indonesia. Its key components, agarospirol and delta-9 essential oil, help relax nerves and alleviate stress. Research also suggests it improves cerebral blood flow, aiding in the recovery of cognitive and motor functions. Additionally, it is believed to restore vitality and promote blood circulation; in traditional Korean medicine, it is used as a herb that facilitates smooth energy flow from head to toe, enhancing overall blood circulation and strengthening immunity.

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*This content was translated by AI.