Toyota Korea and the Korea Traffic Authority Launch the 'Proper Driver Campaign'

*This content was translated by AI.

On the 19th, Toyota Korea will implement the 'Proper Driver Campaign,' a participatory traffic safety CSR activity aimed at spreading a safe traffic culture and raising awareness of traffic safety.

The core program of the campaign, the 'Proper Driver Test,' consists of 20 questions designed to allow participants to identify their driving habit type through test results and to review safety tips and precautions that are often overlooked during daily driving. Participants who share their test results on Toyota Korea's official Instagram by tagging the designated hashtags will be entered into a draw to receive various prizes, including Toyota merchandise, chicken coupons, and coffee coupons.

During the campaign period, Toyota Korea plans to apply a matching grant method based on the safe driving pledge data collected from participants and donate traffic safety education equipment for vulnerable road users to the Korea Traffic Authority. The donated items, including high-resolution educational videos and virtual reality simulator programs for children's traffic safety education, will be utilized to provide practical safety accident prevention education for vulnerable groups in traffic safety.

Lee Byeong-jin, Vice President of Toyota Korea, stated, "Good driving habits begin with a small interest in reflecting on one's own driving tendencies," and added, "Through this campaign, we will continue to strive to spread a safe traffic environment and a mature driving culture."

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*This content was translated by AI.