Twentysomethers caring for their parents, fiftysomethers boosting their vitality

*This content was translated by AI.

June is the harvest season for CheongKwanJang.

This is because, following Mother's Day, Father's Day, and Teacher's Day, there is also Couples' Day (May 21).

In particular, sales are rising even on Couples' Day. The demand for health functional foods to care for not only parents but also spouses continues to grow. Especially as the consumer culture emphasizing 'health management' spreads, interest in gender-specific health functional foods for women and men is also increasing.

According to CheongKwanJang's data, from April 23 to May 16 this year, sales of the menopause women's health brand 'Hwa Ae Rak' increased by 1.3 times year-on-year, while sales of the male vitality specialty brand 'RXGIN' rose by 1.4 times.

The menopause women's health brand 'Hwa Ae Rak' is simultaneously absorbing demand for gifts for parents and for institutional investors. It is reported that during the Family Month period this year, Hwa Ae Rak saw an increase in sales from customers in their 20s and those aged 50 and above.

CheongKwanJang's recently renovated 'RXGIN Hongcheonwoong' is the flagship product of the male vitality specialty brand 'RXGIN'. It contains CheongKwanJang Premium Red Ginseng Concentrate along with SHR-5 (Honggyeongcheon extract), deer antler, and goji berry, which can help improve stress-related fatigue.

A retail industry official who spoke with this newspaper by phone explained, "Recent health functional food consumption trends show that consumers in their 20s are looking for gifts for their parents' health, while the senior segment aged 50 and above are actively investing in vitality and condition management."

An official from the Ginseng Corporation who spoke with this newspaper by phone also said, "With the arrival of Family Month and Couples' Day, more consumers are seeking to care for the health of their parents and spouses."

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*This content was translated by AI.