Orion Beer's Cass to Operate Base Camp and Host World Cup Support Events Throughout June

*This content was translated by AI.

On the 2nd, Orion Beer announced that its flagship brand, Cass, will launch a consumer-participation World Cup marketing campaign throughout June.

As the official sponsor of the FIFA World Cup 2026, Cass will operate an experiential pop-up store, "Cass FIFA World Cup Fan Base Camp," in the area around Seoul Gangnam Station. Additionally, in line with the schedule of the South Korea national football team matches, Cass will host a support program called "Cass Viewing Pub" at major sports pubs in Seoul and the metropolitan area.

The "Cass FIFA World Cup Fan Base Camp," to be set up near Exit 11 of Gangnam Station starting June 11, will feature participatory programs including games and support content themed around football. In particular, at the World Cup limited edition "One Team Edition" zone, customers who purchase products will have the opportunity to experience laser engraving of national team players' signatures on cans. Furthermore, five locations—Dalmaji Plaza Barbecue Euljiro Main Branch and Seongsu Branch, Itaewon Silvidisco and Sam Lions, and Suwon Samkwang—will operate as "Cass Viewing Pubs." Football creator Kim Jin-jja, Mengpisal, football commentator Seo Hyung-wook, and former football player Shin Se-gye will participate on-site to lead the support atmosphere.

Additionally, large-screen group viewing events will be held in conjunction with South Korea's match dates: the match against Czech Republic on June 12, the match against Mexico on the 19th, and the match against South Africa on June 25. The pop-up store will operate until June 25.

Seo Hye-yeon, Executive Vice President of Marketing at Orion Beer, stated, "As the official sponsor of the FIFA World Cup 2026, Cass is focusing on making moments where people cheer and enjoy together even more special." She added, "Through the pop-up store and Viewing Pub, we hope consumers will experience the excitement of the World Cup up close and spend time cheering for South Korea together."

Meanwhile, Orion Beer recorded consolidated sales of 1.7785 trillion won last year, representing a 2 percent increase compared to the same period last year.

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*This content was translated by AI.