Nongshim to participate in the UK food festival 'Taste of London'

*This content was translated by AI.

Nongshim will showcase the global brand value of Shin Ramyun at a major food festival in London, UK.

Following last year's global campaign for Shin Ramyun held at the UK landmark Piccadilly Circus, the company plans to further solidify its local brand presence by presenting the appeal of Shin Ramyun at this year's festival, where global food trends converge.

Nongshim will participate in the food festival 'Taste of London', held from the 17th to the 21st of this month for five days at The Regent's Park in London, UK, and will operate a dedicated promotional booth for Shin Ramyun.

'Taste of London' is a representative UK food festival where over 50,000 visitors attend annually to experience dishes from world-class restaurants and the latest food and beverage trends in one place.

Local consumer interest in this Shin Ramyun promotional booth is also high. Rowena, a visitor who tasted Shin Ramyun Tomba directly at the event, praised the product, saying, "It has a creamy flavor followed by a pleasant spiciness, making it delicious to eat until the end."

A Nongshim official, speaking to this newspaper by phone, stated, "We plan to vividly present the taste of Korea's representative ramen, Shin Ramyun, and Korean culture to consumers worldwide at this large-scale festival where the latest European food trends converge."

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*This content was translated by AI.