*This content was translated by AI.
Ottogi's instant meal brand 'Gappeunhankki' announced on the 22nd that it will hold a brand experience event titled 'HWA:HAP <MORNING RAVE> with Ottogi Gappeunhankki' at 'Space Noodle K' in Dongjak-gu, Seoul, on the 27th.
This event is an offline promotion organized to expand the brand awareness of Gappeunhankki and provide consumers with a hands-on experience. 'HWA:HAP' is a party brand curated directly by Girls' Generation's Hyoyeon. Ottogi plans to strengthen the brand experience by combining the Gappeunhankki brand, which aims for a healthy and energetic lifestyle, with Hyoyeon's energetic image.
The event will feature a variety of programs, including a running program, DJ performance, and a special cycling session. In particular, Hyoyeon will directly participate in the DJ performance to enhance the atmosphere on-site. Additionally, the venue will operate a tasting zone called 'Gappeunhankki KITCHEN' where consumers can experience the Gappeunhankki brand, and consumer participation programs such as SNS verification events will also be held. Registration for participation is available through Melon Ticket.
An Ottogi representative stated, "This promotion was planned so that consumers can directly experience the healthy and energetic image that the Gappeunhankki brand aims for," and added, "Going forward, we plan to introduce the Gappeunhankki brand and its products more familiarly through various activities covering both online and offline platforms."
Meanwhile, on the 20th, Ottogi unveiled the Gappeunhankki brand and two new products, 'Gappeunhankki High-Protein Chicken Breast Burrito,' through the 'Hyo's Level Up' YouTube channel's 'Hyo-ri-su' content.
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*This content was translated by AI.
