Maserati Korea launches three representative models in JTBC drama "New Employee Kang (Chairman)"

*This content was translated by AI.

Maserati Korea will support three luxury LINE-up vehicles from the brand for the JTBC Saturday-Sunday drama "New Employee Kang (Chairman)": the GranTurismo Trofeo, Grecale Folgore, and MC20 Cielo. The drama "New Employee Kang (Chairman)" is an office fantasy in which a chairman of a large corporation wakes up in the body of a 20-year-old soccer player after an accident, and it recorded a peak viewership rating of 11% within eight episodes of broadcast.

Maserati Korea deployed three models, each with distinct charm, to visually embody the personalities and lifestyles of the characters in the drama. The super sports car "MC20 Cielo" appears as a vehicle symbolizing the charisma of Kang Yong-ho (played by Son Hyun-joo), the chairman of a large corporation, and is used in scenes featuring the character driving on a track.

For the protagonist Hwang Jun-hyun (played by Lee Jun-young), whose body has been swapped, the high-performance GT "GranTurismo Trofeo" is used as another mode of transportation. The "Grecale Folgore," the brand's first all-electric luxury SUV, is assigned as the vehicle for Kang Bang-geul (played by Lee Ju-myung), the youngest daughter of Kang Yong-ho, highlighting the character's charm.

Gaurab Tapar, Head of Maserati Korea, stated that he expects this vehicle support to naturally showcase the brand's sensibility and values to many customers.

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*This content was translated by AI.