"Glass and windows determine apartment value"...KCC Glass glass YouTube video draws attention

*This content was translated by AI.

In the recent housing market, view rights and complex exteriors have emerged as key factors determining apartment values. In particular, "view premiums" that allow views of the Han River, parks, and waterfronts have become a factor driving up actual transaction prices, leading to increased interest in architectural materials such as glass and windows that maximize views. Views and exteriors are now becoming a new standard for apartment pricing, following location, school districts, and floor plans.

Amid these changes, KCC Glass is drawing attention by introducing view rights and residential exterior trends through the official YouTube video of its interior design brand Home C's "Interior Inside Men" special episode on glass. The video features Lee Taek-hwan, CEO of Orange Block, an interior design expert, and Hwang Sung-jin, Manager at KCC Glass, who explained recent changes in living spaces and the role of glass.

Lee Taek-hwan (CEO) said, "In the past, south-facing orientation and heating efficiency were key to choosing a home, but recently the value of views enjoyed from the living room, openness, and natural lighting has increased significantly," adding, "The trend toward larger window glass is also a result reflecting this consumer demand."

Manager Hwang Sung-jin emphasized, "As demand grows for enjoying city skyline lines or waterfront scenery from the living room, 'views' themselves are becoming a competitive advantage for homes," noting that "the importance of glass and windows that fully realize these views is also growing."

In fact, view rights significantly affect housing prices. According to a study by the Korean Real Estate Association analyzing 356 actual transaction cases of apartments along Seoul's Han River from 2017 to 2022, when the Han River view rate increased by one percentage point, actual transaction prices rose by an average of 0.5%. The price difference between units with full views and those without could reach up to 13.4%, indicating that even within the same complex and with the same area, significant price gaps occur depending on whether a view is available.

Designs aiming to maximize views are also driving changes in apartment exteriors. Manager Hwang stated, "Recently, 'Curtain Wall Look,' which actively uses glass instead of concrete exterior walls to create a luxurious appearance, has become a new residential design trend," adding, "KCC Glass has responded to this demand by launching 'C·LOOKS,' a coating glass specifically designed for Curtain Wall Look."

These changes in residential trends are also spreading to the window industry. KCC Glass Home C's introduced "Home C's Window ONE Villas," which widens the glass area by reducing window frame thickness to 80mm and window sash thickness to 60mm, enhancing lighting and view competitiveness. LX Hausys is also targeting the premium market that values openness by promoting "View Frame" with slim frames.

An industry official said, "Views and exteriors are now elements that simultaneously determine residential satisfaction and asset value, going beyond simple design factors," adding, "The market is likely to be reorganized around products where glass and windows offer not only insulation performance but also openness and design competitiveness."

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*This content was translated by AI.