Coupang releases massive watermelon stock from warehouse... "Selling over 130 tons of high-sugar watermelons"

*This content was translated by AI.

As the rainy season officially begins, Coupang announced on the 10th that it has launched a special campaign to sell approximately 130 tons of high-sugar watermelons.

According to Coupang, the watermelons featured in this campaign include "Sugar-Selected 11 Brix Watermelon (6–9 kg or more)" and "Hetsare Daolchan Honey Watermelon (7–9 kg)." The average sugar content is 11 Brix, with some products reaching as high as 12 Brix. Customers can purchase each watermelon for an average of around 20,000 won.

Coupang reported that it has secured large quantities of watermelons from Jeollabuk-do Gochang and Chungcheongbuk-do Eumseong, two major domestic production regions known for high-quality watermelons this year. Watermelons from Gochang are renowned for their crisp texture, having grown in clean yellow soil under sea breezes. Those from Eumseong are famous for the brand "Daolchan," meaning "full and firm," thanks to abundant sunlight that results in high sugar content and a dense, solid interior.

Additionally, Coupang stated that it attempted, for the first time this year, to pre-stock watermelons before the rainy season to ensure continued supply of high-quality produce during the period. Watermelon sugar levels are typically increased through a shortening process just before harvest; however, during the rainy season, excessive moisture absorption can lower sugar content, and if extreme heat follows while the fruit is waterlogged, the flesh may become mushy.

According to a Coupang official, the company's watermelon purchase volume has been rising annually. As of June last year, purchases exceeded 5,000 tons; as of June this year, they surpassed 5,700 tons. The total annual purchase volume for this year is expected to reach approximately 8,600 tons.

Meanwhile, Coupang is expanding the application scope of its "AI Sorting System" to further enhance the taste and freshness of fruits. AI sorters utilize non-destructive optical sensors and computer vision technology to precisely analyze fruit sugar content, moisture levels, and internal condition. Building on previous applications for citrus, melons, and tomatoes, the system's scope has now been expanded this year to include watermelons and peaches.

A Coupang official said, "Using pre-rainy-season stockpiling know-how introduced for the first time this year, we have carefully selected crisp and sweet high-quality watermelons. With the added benefit of AI sorting technology further enhancing quality, we hope customers can enjoy high-sugar watermelons even during the rainy season."

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*This content was translated by AI.