Ferrari acknowledges China's EV growth: "Driving emotion still lacking"

*This content was translated by AI.

Emanuele Calando, Global Head of Marketing at the Italian supercar brand Ferrari, acknowledged the rapid growth of Chinese automakers but noted limitations in driving dynamics and the joy of driving.

Calando made these remarks based on recent visits to China where he test-drove local premium electric vehicles (BEVs). He stated that Chinese automakers have showcased vehicles with high technical specifications, interior convenience, digital features, and assembly quality, achieving significant progress in performance.

However, Calando pointed out a gap between Ferrari and Chinese brands in the core values of supercars: driving dynamics and emotional appeal. "Developing cars that excel on straightaways is relatively simple and not particularly difficult," he said, noting that Chinese high-performance models focus heavily on numerical metrics such as horsepower and zero-to-sixty times. In contrast, he emphasized that Ferrari remains superior in engineering that ensures precise handling during corner entry, suppresses body roll and pitch to maintain a stable posture, and delivers technology that fosters trust and emotional connection with drivers.

Calando explained that Chinese car brands have adopted a 'fast-moving consumer goods (FMCG)' approach similar to smartphones, frequently updating models and thereby causing the value of existing vehicles to depreciate rapidly for current owners. This structure differs from Ferrari's philosophy, which prioritizes long-term value retention and continuity in unique driving experiences.

Ferrari confirmed that it does not view China's high-performance premium electric vehicles as direct competitors. Calando added that the rapid innovation cycles and powerful hardware specifications of Chinese companies serve as a stimulus for Ferrari to continuously refine and evolve its products to maintain leadership in driving dynamics. Meanwhile, data shows that Ferrari's deliveries to the Chinese market in 2025 totaled 584 units, less than half the 1,221 units delivered in 2023.

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*This content was translated by AI.