HiteJinro to Begin Additional Production of 'Terra Zero' After 900,000 Bottles Sold Out in 10 Days

*This content was translated by AI.

Non-alcoholic beer 'Terra Zero' continues its success in bottled format, expanding its presence in the non-alcoholic market.

HiteJinro announced on the 16th that the initial production batch of 900,000 bottles of 'Terra Zero', launched on June 30, was completely sold out within 10 days of release. This averages to approximately 90,000 bottles sold per day. This achievement follows the canned version of Terra Zero, which recorded cumulative sales of 4 million cans within 100 days of its launch.

With orders from dining and entertainment venues such as restaurants and pubs exceeding expectations, HiteJinro has launched emergency additional production to ensure smooth product supply. The company plans to quickly deliver the additional batch to maintain the initial momentum of the bottled product's popularity.

This sellout is interpreted as a result of growing demand for enjoying the unique flavor and refreshing sensation of beer without the burden of alcohol consumption, even at dining gatherings and social events. As the 'Sober Curious' culture — where individuals choose not to drink or limit their alcohol intake — spreads, non-alcoholic beer is increasingly becoming a new option at corporate dinners and meals.

Notably, Terra Zero is a 100% non-alcoholic product containing no alcohol whatsoever. It stands out as the only bottled product in existing dining and entertainment channels, which have traditionally distributed non-alcoholic beverages, that simultaneously delivers both non-alcohol and zero-calorie attributes.

There is a distinction between 'non-alcoholic' and 'alcohol-free'. According to the Food and Drug Administration's labeling standards for food products, items with no alcohol or where alcohol is not used are classified as 'non-alcoholic', while those containing less than 1% alcohol are labeled 'alcohol-free'. Even if product names or front labels display similar terms like 'Zero' or '0.00', alcohol-free products may still contain trace amounts of alcohol, making it crucial to verify actual labeling information.

This distinction becomes an important selection criterion for consumers planning to drive. Terra Zero, as a non-alcoholic product, can be chosen without concern even in situations where alcohol consumption must be avoided. In contrast, alcohol-free products may still contain trace amounts of alcohol, meaning they could potentially affect alcohol enforcement depending on an individual's tolerance, constitution, or intake level.

HiteJinro analysts attribute Terra Zero's success not only to its functional value as a non-alcoholic product but also to its ability to deliver the authentic taste and drinking experience of beer. Terra Zero applies a 'Real Zero' design that eliminates calories, sugars, and sweeteners entirely, while using concentrated malt extract from Australia to preserve the essential flavor of beer. Additionally, it incorporates strong carbonation to create a refreshing drinking sensation ideal for pairing with food.

Another feature is how naturally the bottled format fits into dining venue environments. Available in the same bottle form as regular beer, it can be easily ordered and enjoyed at restaurants and pubs. Considering the operational environments of various dining formats and consumer drinking habits, the product was launched in two sizes — 330ml and 500ml — to broaden consumer choice.

A HiteJinro representative stated, "Through emergency additional production, we aim to stabilize supply as soon as possible while continuously strengthening our channel lineup and product competitiveness to grow Terra Zero into a leading domestic non-alcoholic market Seon Do-ha-neun (CEO) brand."

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*This content was translated by AI.