China's XPeng begins hiring for Korea Ji (President)... Officially confirms entry into domestic market

*This content was translated by AI.

Chinese emerging electric vehicle brand XPENG is moving to hire a Ji (President)(Country Manager) to oversee its Korean subsidiary, officially confirming its entry into the domestic market. According to industry sources on the 16th, XPeng recently posted a job announcement for a Ji (President)-level position dedicated to managing its Korean business on the global professional networking platform LinkedIn. This recruitment signals that XPeng has entered the full-scale organizational setup and operational execution phase for entering the South Korean electric vehicle market.

Key responsibilities of the Korea Ji (President) include establishing a business roadmap tailored to the domestic market and building an actual sales network. Specifically, the role involves setting annual sales targets and execution strategies in Korea, managing the sales organization, and exclusively handling the development of domestic dealer networks and business partners. Additionally, the position will lead efforts to analyze Korean consumer demand, diversify the lineup of vehicles introduced domestically, secure product competitiveness, and establish pricing and marketing promotion strategies.

Building after-sales service (AS) infrastructure, which is key to securing customer trust, is also a core challenge. The Korea Ji (President) will be responsible for providing stable after-sales support by designing AS operation systems, securing maintenance personnel, and establishing close communication channels with the Chinese headquarters' research and development (R&D) and production departments. Furthermore, the role will directly oversee government relations activities to closely build and maintain cooperative frameworks with relevant government ministries and institutional investors, ensuring smooth responses to South Korea's stringent electric vehicle certification procedures and environmental and safety regulations.

Recently, the domestic imported electric vehicle market has transformed into a battleground for Chinese brands. BYD, the world's leading electric vehicle manufacturer, is preparing to launch passenger electric vehicles in the second half of this year, while premium brand Zeekr, part of Geely Automobile Holdings, has already begun building its domestic sales network. With XPeng joining the fray with its technological prowess and price competitiveness, starting from the recruitment of a Ji (President)-level executive, competition for dominance among Chinese automakers in the South Korean imported electric vehicle market is expected to intensify further.

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*This content was translated by AI.