Kolon Mobility Group Announces Vision to Build a Mobility Ecosystem Beyond Simple Dealership

*This content was translated by AI.

Kolon Mobility Group (Chairmen Kang I-gu and Choi Hyun-seok) announced on the 14th that it held a town hall meeting for the second half of 2026 at Kolon Tower in Gwacheon on the 13th, sharing its mid-to-long-term vision and execution strategy for the second half with employees.

According to the meeting, Kolon Mobility Group exceeded targets across key performance indicators including first-half sales, operating profit, and EBITDA (operating profit before depreciation). Building on these achievements, the group will actively pursue a transformation from a "simple dealership" to a "mobility lifecycle partner" starting in the second half. It plans to build an ecosystem that organically connects all aspects of customers' vehicle lifecycles, from new car sales and after-sales service (A/S) to used car purchases and sales.

As core drivers for building this ecosystem, the group highlighted customer data integration based on digital transformation (DX) and AI transformation (AX). Kang I-gu (CEO) emphasized AX transformation across all business areas, stating that through data integration, it will combine customer and vehicle data to launch data-driven businesses including purchase prediction, customized warranty extension recommendations, accurate used car valuation, and enhanced personalized experiences. Additionally, the group is considering a new A/S business model that expands maintenance services beyond currently handled brands to include other brands as well.

In the used car business segment, the group will actively utilize the auction infrastructure of Auto Hub Cella, which was recently announced for acquisition. Choi Hyeon-seok (CEO) shared plans to expand purchase pipelines based on auction infrastructure and strengthen the competitiveness of the Kolon Certified Used Car brand.Furthermore, in terms of personnel management strategy for the second half, the group will move away from past practices centered on performance and seniority, instead implementing a significant shift toward hiring based on capabilities and role execution. To enable agile responses, it also plans to expand ad-hoc personnel appointments.

Kang I-gu (CEO) confidently stated its ambition: "Beyond achieving a corporate valuation of 1 trillion won, we will successfully build a comprehensive mobility ecosystem covering new cars, used cars, A/S, and data by 2030." Meanwhile, Kolon Mobility Group has been operating over 100 showrooms and service centers nationwide since it began importing and selling BMW in Korea for the first time in 1987.

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*This content was translated by AI.