KGC Red Ginseng Drives Senior Market Penetration

*This content was translated by AI.

As South Korea enters a super-aged society, consumption patterns are also changing.

In particular, with growing interest in 'well-aging'—growing old healthily—the functional food industry is accelerating its efforts to target the senior market.

Recently, among middle-aged and older adults, demand for products that extend healthy life spans—such as blood sugar management, muscle strength maintenance, sleep health, and cognitive function control—is rising. Consequently, consumption of health foods, once centered on gifts for parents, is shifting toward self-use for personal health.

Red Ginseng is responding to the expansion of the well-aging market through its senior-focused brand 'Jangsu:Yul (:律)'. Launched in September 2024, 'Jangsu:Yul Jangsa Jin-aeck' focuses on vitality management for seniors and has received positive responses in the market. In fact, sales of Jangsa Jin-aeck from September to December 2025 increased more than threefold compared to its sales during the same period immediately after launch in September–December 2024, demonstrating strong growth in the well-aging market.

A KGC official told this newspaper by phone: "As more consumers prepare in advance for a healthy old age, the senior health management market is growing rapidly. We plan to introduce various products that support well-aging."

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*This content was translated by AI.