Lenoma Golf, in collaboration with Golfzon, launches 'Lenoma Pro vs. Amateur'… Expanding customer-centric brand experiences

*This content was translated by AI.

- Offers unique round with pro golfer Noh Seung-hee through Golfzon's network play

- Strengthens customer-participation content while continuously expanding online and offline brand touchpoints

On the 22nd, Hanse F&I (CEO Kim Young-cheol), which operates the golf apparel brand Lenoma Golf, announced that it will hold a customer-participation network play event titled 'Lenoma Pro vs. Amateur' in collaboration with Golfzon.

The event was designed to allow professional players and amateur golfers to enjoy a real-time round on the same course by utilizing Golfzon's network play system. Lenoma Golf plans to expand participation-based content that enables customers to naturally experience the brand, thereby offering differentiated brand experiences.

'Lenoma Pro vs. Amateur' will begin at 6:30 p.m. on the 23rd, with pro golfer Noh Seung-hee of Team Lenoma, who is active in the Korea Ladies Professional Golf Association (KLPGA) tour, participating as a player. Anyone can join by logging into their member account at any Golfzon location nationwide and searching for the network play room name 'LenomaProVsAmateur'. The event will also be broadcast live on Golfzon's YouTube channel.

Participants will play on the same course as Noh Seung-hee, allowing them to vividly experience the professional player's game management and playing style. Depending on the results of the competition, various prizes will be awarded. In addition, the live broadcast will feature comment-based events and quiz programs to ensure both on-site participants and viewers can enjoy the content.

Lenoma Golf continues its brand marketing efforts aimed at expanding touchpoints with customers. The company is committed to consistently introducing participation-based programs that foster communication with consumers through golf, thereby enhancing brand affinity and strengthening customer experiences across various channels.

A Lenoma Golf representative stated, "We hope that through this 'Lenoma Pro vs. Amateur' network play event, customers can experience another form of enjoyment beyond the golf course." The representative added, "Moving forward, we will continue to expand communication with customers through diverse golf content and differentiated marketing activities."

Meanwhile, Lenoma Golf has been carrying out various marketing activities this year, including supporting the production of SBS Golf's golf lesson program 'Missing Piece 12', hosting the '2026 1st Lenoma Amateur Championship', and launching a summer TV advertising campaign. This 'Lenoma Pro vs. Amateur' event was also organized to expand brand experiences through direct customer participation content and to broaden touchpoints with customers.

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*This content was translated by AI.