Xpeng, officially enters domestic market... hosts event inviting dealer headquarters

*This content was translated by AI.

Chinese electric vehicle brand Xpeng is stepping up its efforts to enter the domestic market by organizing a domestic dealer network.

According to an the 10th report by Electronic Times, Xpeng will invite 10 domestic dealers to its headquarters in Guangzhou, China, this month. This marks the first time Xpeng has invited domestic dealers from its Chinese headquarters level.

Xpeng is also proceeding with recruitment procedures for Han Guk-in (CEO) to oversee its Korean operations. The role of the person in charge of Korean operations includes managing the domestic subsidiary's operational system, setting sales targets, expanding distribution channels, managing dealers and business partners, and building a service organization.

Xpeng officially formalized its entry into the domestic electric vehicle market by establishing Xpeng Motors Korea last June. Since then, it has focused on market research and laying the groundwork for operations for over a year.

At this invitation event, Xpeng plans to reveal its Guangzhou headquarters, electric vehicle factory, humanoid robot facilities, and future air mobility (AAM) production bases to 10 domestic dealers. It will also introduce the electric sports utility vehicle (SUV) 'G6', electric multi-purpose vehicle (MPV) 'X9', and electric sedan 'P7+', while offering opportunities to experience the P7+'s artificial intelligence (AI) autonomous driving technology.

It is reported that Xpeng will conduct bidding for official dealer selection in the fourth quarter. A dealer representative stated, "We aim to complete all procedures for selling electric vehicles domestically by year-end, starting with October bidding targeting major dealers."

Founded in 2014, Xpeng is known as one of China's 'Big Three' electric vehicle manufacturers alongside BYD and Zeekr. In the field of autonomous driving, it is recognized as having the most advanced technology among Chinese automakers.

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*This content was translated by AI.