Hyundai Motor Group Unveils DX and AX Performance: 'AI Replaces Human Work'

*This content was translated by AI.

On the 12th, Hyundai Motor Group held the "Hyundai Motor Group AX Performance Presentation" at its headquarters in Yangjae, Seocho-gu, Seoul, revealing the progress of its company-wide digital transformation (DX) and artificial intelligence transformation (AX) initiatives launched since 2019, along with performance results by business segment.

According to materials released by Hyundai Motor Group, the group has established collaboration platforms including Zira, Duray, Confluence, and Microsoft 365, as well as a "Global One Data Pipeline," to build a data-driven digital work environment. In addition, AI-based work innovations have become visible in service and customer channel divisions, as well as in research and development and manufacturing sites.

Hyundai Motor Group stated that as it advances company-wide digital transformation (DX) and AI transformation (AX), on-site tasks previously reliant on workers' experience and manual operations are being rapidly replaced by AI systems. There are three representative cases of automating tasks that had depended on human labor.

"Vision AI Automated Reading," which replaces manual visual inspection, has been introduced. Previously, workers had to visually check and verify the vehicle identification number (VIN) and system information of vehicles entering the production line. Now, cameras installed on the production line and vision AI technology automatically read chassis numbers and compare them in real time with actual data. This early detection of errors has reduced costs by 5.24 billion won annually.

"Reinforcement Learning AI," which replaces manual determination of forklift routes, is also noteworthy. In the forklift process that supplies parts to the production line, if equipment malfunctions cause sequence disruptions, workers previously had to manually determine and execute recovery paths. By switching to reinforcement learning-based AI technology, the system now automatically derives the optimal movement path among countless possibilities. As a result, unnecessary production downtime has been reduced by approximately 86%.

"Customer Review Automation Solution," which replaces manual response writing, has now fully transitioned to automation. In the past, staff had to individually read and classify customer reviews registered on mobile apps before drafting individual responses. Currently, AI automatically analyzes and classifies review content, generates appropriate tags, and even drafts responses. Consequently, processing time per review has been shortened from 35 minutes to 5 minutes, with over 85% of all customer reviews now handled by AI.

Jin Eun-sook, Executive Vice President in charge of ICT at Hyundai Motor and Kia, stated, "Our goal is to become the company that leverages AI most effectively worldwide." She further announced plans to expand innovation into an era of "Physical AI" covering vehicles, robotics, and manufacturing sites, based on accumulated data and operational experience.

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*This content was translated by AI.