Orion Unveils New Snack 'Oh! Granola Mitzu S'more' for Dipping in Milk

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On the 18th, Orion announced the launch of its new granola product, "Market O NATURE Oh! Granola Mitzu S'more."

Recently, a trend known as "dipping snacks in milk" has gained popularity, especially on social media. In response, Orion introduced a new product that transforms its signature snack, Mitzu, into granola.

According to Orion, this new product reinterprets Mitzu as a more delicious and satisfying granola to enjoy with milk. To add variety in how it is eaten, the company also incorporated the "S'more" concept, which involves enjoying roasted marshmallows along with crackers.

"Oh! Granola Mitzu S'more" combines granola made from oats, whole wheat, and domestic rice with Mitzu and marshmallows, harmonizing the rich chocolate flavor of Mitzu, the sweetness of marshmallows, and the nuttiness of grains. It is also enriched with vitamins and minerals, offering both taste and nutrition.

Meanwhile, since launching its ready-to-eat brand "Market O NATURE Oh! Granola" in 2018, Orion has led the popularization of granola in Korea's cereal market, which was previously dominated by corn flakes. The company offers a diverse lineup tailored to consumer preferences and lifestyles, ranging from health-focused products like "Oh! Granola Low Sugar Kakao" and "Oh! Granola Low Sugar Barley" to "Oh! Granola Digest," which incorporates Orion's confectionery expertise.

An Orion representative stated, "We have evolved Mitzu, beloved as a 'milk-dipping snack,' into a trendy granola by adding marshmallows, making it even tastier when eaten with milk." They added, "Consumers will be able to experience various textures and flavors depending on how they eat it."

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*This content was translated by AI.View Original