"Peugeot and Jeep in One Place": 12th Stellantis Brand House Opens in Seocho

*This content was translated by AI.

Stellantis Korea has opened the 'Stellantis Brand House (SBH)' Gangnam·Seocho showroom, an integrated exhibition space where customers can experience both Jeep and Peugeot at a single location in the heart of Seoul's key imported car district in Seocho-dong, and officially began sales on the 25th.

This showroom, operated by KCC Mobility, is the 12th SBH showroom in Korea and marks the first application of the latest corporate identity (CI) for both Jeep and Peugeot in the Seoul metropolitan area, highlighting each brand's unique character. The single-story space spans 641 square meters and features a total of eight vehicles: four Jeeps and four Peugeots.

The Jeep section embodies an outdoor sensibility through its seven-slot grille, Autumn Leaf accents, and Mud Color palette, while the Peugeot area achieves a sophisticated atmosphere by harmonizing black and blue tones with a lion-head graphic wall. Beyond expanding its sales network, Stellantis Korea is also pursuing service integration; it has temporarily operated Jeep maintenance services at the existing Peugeot Seongdong Service Center and plans to officially open as a formal SBH service center after undergoing renovations later this year.

Bang Sil, President of Stellantis Korea, stated that the new showroom aims to enhance accessibility in a prime commercial district and deliver a consistent experience from purchase to after-sales management. Stellantis Korea plans to expand its nationwide SBH showrooms to a total of 14 by 2027 to strengthen brand competitiveness. In celebration of the SBH Gangnam·Seocho showroom opening, the company will gift Jeep and Peugeot logo sports towels to visitors until September 30, while customers who take delivery of vehicles will receive authentic travel luggage from each brand and a chance to win a Balmuda The Pot through a lottery draw.

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*This content was translated by AI.