Lotte Chilsung Beverage Unveils 'Hot Six King Frozen Blue Zero,' an Energy Drink with Tropical Fruit Flavors

*This content was translated by AI.

Lotte Chilsung Beverage announced on the 10th that it has launched 'Hot Six King Frozen Blue Zero,' an energy drink enhanced with citrus and tropical fruit flavors.

Hot Six King Frozen Blue Zero is characterized by its refreshing citrus notes combined with the coolness of tropical fruits such as passion fruit and grapefruit, while being a zero-sugar, zero-calorie product that reduces concerns about sugar and calorie intake.

The packaging features a cool blue background with a silver phoenix symbolizing Hot Six's intense energy, visually expressing the refreshing taste of Hot Six King Frozen Blue Zero.

Hot Six King Frozen Blue Zero is available at convenience stores nationwide, major department stores, Lotte Chilsung Beverage's official online mall 'Chilsung Mall,' and other online shopping platforms.

Additionally, to commemorate the launch of the new product, Lotte Chilsung Beverage is offering a 10% discount when purchasing 24 cans of Hot Six King Frozen Blue Zero at Chilsung Mall.

A representative from Lotte Chilsung Beverage stated, "Hot Six King Frozen Blue Zero is a new energy drink with exotic flavors enhanced by citrus and tropical fruits," adding, "Moving forward, we will continue to introduce various new Hot Six products in different flavors and scents that consider consumer preferences, expanding the range of choices for energy drinks."

Meanwhile, Lotte Chilsung Beverage has begun sales of 'Frozen Blue Zero' following its previous releases including 'Hot Six King Power,' which preserves the original taste of Hot Six; 'Crush Peach,' 'Purple Grape,' 'Apple Holic,' and 'Pine Burst,' which add fruit juice; and 'Force,' 'Zero,' and 'Ice Peach Zero,' which reduce calorie concerns. Through a total of nine Hot Six King product lines, the company is broadening consumer choices.

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*This content was translated by AI.