Lotte Wellfood's Pepero and Stray Kids Collaborative Song "November 11" to Be Released Simultaneously Worldwide on November 11

*This content was translated by AI.

Stray Kids, the global ambassador for Lotte Wellfood's "Pepero," announced on the 10th at 1 p.m. (Korean time) that their digital single "November 11," released to commemorate Pepero Day, will be made available simultaneously on all domestic and international music platforms.

This digital single is part of a "cultural marketing" initiative designed to naturally attract overseas consumers' interest in the Pepero brand and Korea's unique commemorative day, Pepero Day.

Stray Kids' new song "November 11," built on a refreshing band sound, captures the fresh yet overwhelming emotions of moments when people share their hearts through Pepero. In particular, the chorus lyrics "Right now, you and I are facing each other" and "It feels like a miracle is about to happen" express anticipation for the upcoming November 11 Pepero Day in Stray Kids' distinctive style. The song was written and composed by Stray Kids member HAN, enhancing its overall quality.

Meanwhile, Lotte Wellfood and Stray Kids began their collaboration last May when Stray Kids were appointed as global ambassadors for Pepero. By projecting their unique personalities and energy onto the Pepero brand, Stray Kids have expanded connections with the Z+alpha generation globally. As a result, the Pepero Day global campaign was significantly expanded from 15 regions in 2024 to 35 regions last year. Last year's Pepero export revenue reached approximately 87 billion won, marking about a 25% increase compared to 2024 (70 billion won), sustaining double-digit growth.

Coinciding with the release of this new song, Lotte Wellfood will also launch an event to communicate with global consumers. The official Pepero SNS channels will host a music streaming verification event. Consumers who listen to the new song "November 11" and post verification content will be eligible for prizes through a lottery. Additionally, on the 11th, the company plans to release a teaser video for this year's Pepero Day global campaign featuring the new song, accelerating the full-scale brand campaign. Detailed information about the event can be found on Pepero's official Instagram channel.

Having renewed their contract as global ambassadors last April, Lotte Wellfood and Stray Kids aim to further strengthen synergy between the artist and the brand through this music collaboration. They also plan to continue developing more diverse and entertaining global marketing campaigns for Pepero Day this year. In particular, while continuing to target established markets in North America and Southeast Asia as a leading K-snack brand, they intend to accelerate external growth by exploring emerging markets such as Europe, East Asia, and India.

A Lotte Wellfood official stated, "Through our collaboration with global ambassador Stray Kids, we aimed to widely share Pepero's core values of warm hearts and the culture of sharing with consumers around the world." They added, "Moving forward, we will continue to carry out global marketing that promotes Korea's unique culture, firmly establishing Pepero as a representative brand symbolizing 'K-culture'."

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*This content was translated by AI.