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KGM Tightens Grip on Sports Marketing, Expanding Official Sponsorship Touchpoints for '2026 Run Seoul Run' Marathon

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KGM Officially Sponsors '2026 Run Seoul Run' Marathon
KGM Officially Sponsors '2026 Run Seoul Run' Marathon

KG Mobility (KGM) announced on the 14th that it participated as an official sponsor in the '2026 Run Seoul Run' marathon held at Seoul Plaza on the 13th, successfully concluding the event alongside approximately 12,000 runners.

Marking its 20th anniversary this year, '2026 Run Seoul Run' is a wellness running festival that takes place through downtown Seoul and was conducted in connection with a global mental health awareness campaign, with a portion of registration fees donated. The event featured two divisions: a 10km route starting from Seoul Plaza and running through Jongno and Cheonggyecheon, and a half-marathon (21km). Drum performances and traditional Korean percussion shows were held along the race course, and post-race programs including cool-down stretching, lucky draws, and medal engraving were offered to participants.

KGM Officially Sponsors '2026 Run Seoul Run' Marathon
KGM Officially Sponsors '2026 Run Seoul Run' Marathon

KGM joined as an official sponsor to support runners striving toward their goals and strengthen communication with customers. The company provided the eco-friendly vehicle 'Musso EV' as a lead car to ensure safe racing conditions for participants and deployed 'Musso' vehicles for event operations.

Additionally, through promotional booths at Seoul Plaza, KGM distributed running fashion items such as headbands and tattoo stickers and hosted an SNS event where participants could commemorate their finish times via a photo wall. Among the event participants, winners selected by lottery were awarded three-night, four-day test drive experiences in the Torres or Actyon models.

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