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Markus Heyn, Member of the Board of Management of Bosch, announced a growth strategy at 'IAA Transportation 2026' held in Hanover, Germany, to double the revenue from its large commercial vehicle (over 6 tons) business by the mid-2030s, expanding from the current level of over €4 billion.
Global truck production is projected to grow by approximately 1% year-on-year this year, reaching about 3.3 million units, and is expected to expand to around 4 million units by the mid-2030s. Bosch Mobility Business Unit plans to maintain its 2026 revenue levels steadily despite a challenging market environment.
Bosch is solidifying its position in electrification and alternative powertrain segments. As of 2026, one out of every three newly registered battery electric trucks in Europe will be equipped with Bosch's electric motors and inverters. The company has also signed a major new contract to supply large-scale electrified components produced in Europe for Daimler Truck's 'eActros' electric truck, its long-term partner. In terms of regional markets, while China is advancing rapidly in electrification, North America remains diesel-centric; thus, Bosch is pursuing a technology diversification strategy that simultaneously develops hydrogen and alternative fuel technologies for long-haul transport.
Addressing stricter safety regulations, transitioning to advanced driver assistance systems (ADAS) and software-defined vehicles (SDV) are also key challenges. In line with new EU regulations, Bosch plans to launch next-generation multi-purpose cameras and radar sensors equipped with artificial intelligence (AI) technology and high-performance computing capabilities in 2027. Already, digital rearview mirrors featuring driver monitoring functions have entered mass production at Yangsan for major European manufacturers. Bosch and its subsidiary ETAS are developing a centralized electrical/electronic (E/E) architecture using high-performance vehicle computers, aiming to accelerate wireless over-the-air (OTA) updates and the implementation of Level 4 autonomous driving in logistics while reducing total cost of ownership (TCO).
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*This content was translated by AI.
