Samsung Electronics ranked first in the most categories for the 25th consecutive year in the 2026 Korea Customer Satisfaction Index (KCSI) evaluation.

*This content was translated by AI.

Samsung Electronics announced on the 30th that it has achieved the top spot in the most categories for the 25th consecutive year in the "2026 Korean Customer Satisfaction Index (KCSI)" survey.

KCSI is a survey that evaluates customer satisfaction with major products and services across key domestic industries, conducted by the Korea Management Association Consulting (KMAC).

The survey this year covered 455 companies across 122 industrial sectors, and Samsung Electronics ranked first in a total of nine categories, setting a record among the participating companies for Choi Da (수상).

In particular, the company has maintained its No. 1 position for 29 consecutive years in the TV and mobile phone segments, for 25 consecutive years in the PC segment, and for 17 consecutive years in the refrigerator and washing machine segments.

According to Samsung Electronics, the company significantly expanded its premium lineup in the TV division this year, including Micro RGB, Neo QLED, OLED, and Mini LED, providing more advanced picture and sound quality performance.

It also enhanced convenience throughout the customer's product usage process by introducing a "Vision AI Companion" that independently understands the context of TV content and user queries to provide customized information.

The mobile phone division also led the market, driven by this year's flagship smartphone, the Galaxy S26 series, and the Galaxy Z Fold and Z Flip series, which have spearheaded innovation in new form factors.

In particular, “Now Brief,” which provides personalized information based on users’ daily lives and interests, and a feature that understands

The highly refined "Galaxy AI" features, such as "Now Nudge," which provides timely guidance on actions like scheduling appointments or saving locations to seamlessly continue natural user interactions, received high praise.

In addition, Samsung Electronics is also delivering everyday convenience through AI technology in its home appliance product line, securing first place in six categories: refrigerators, kimchi refrigerators, air conditioners, washing machines, dryers, and cordless stick vacuums.

Joong Myung-ho, Vice President of Samsung Electronics' Visual Display (VD) Division, said, "Achieving the most first-place rankings in KCSI this time is the result of our long-accumulated product technology and efforts to enhance customer satisfaction. Going forward, we will continue to unveil products and services that make customers' daily lives more convenient, based on differentiated AI technology and superior quality."

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*This content was translated by AI.