Kurly: Packaged kimchi gains popularity ahead of the kimjang season, with sales up 35% year-on-year

*This content was translated by AI.

Kurly announced on the 6th that demand for packaged kimchi, which can be easily purchased and consumed immediately, has recently increased.

According to Kurly, transaction volume for packaged kimchi over the past three months (July to September) rose 35% compared to the same period last year. During the same period, the number of packaged kimchi products also increased by 28%, expanding the range of options available to consumers.

In particular, small-capacity products showed notable growth. Transaction volume for small-capacity products ranging from 100g to 1kg increased by 39% year-on-year, recording a higher growth rate than medium-capacity (2-4kg, 26%) and large-capacity (5-10kg, 18%) products.

Kurly’s private label products also continued their growth trend. In September last year, Kurly jointly launched "Jaeil Matchge Kurly" cabbage kimchi and young radish kimchi with CJ CheilJedang. As of September this year, transaction volume for these two products increased by 56% within one year of launch. Notably, "Jaeil Matchge Kurly Young Radish Kimchi" ranked first among all young radish kimchi products.

Kurly’s (Kurlys) "Refreshing Cabbage Kimchi" is also popular. Transaction volume for this product increased by 58% year-on-year over the past three months. In particular, the 1.5kg small-capacity product, packaged in half-heads to enhance convenience, ranked second in the entire kimchi category and has established itself as a steady seller.

Unique kimchi curation also stands out. Last July, Kurly partnered with Daesang Jongga to exclusively launch "Sanhoyeon Kimchi" in Korea. Sanhoyeon Kimchi, known as "Michelin Kimchi," is based on the recipe of Michelin one-star Korean restaurant Sanhoyeon and attracted significant attention immediately after its release. In addition, various concepts of packaged kimchi, ranging from widely known brands like Jongga and Bibigo to luxury hotel kimchi from The Chosun Hotel and Walkerhill Hotel, are capturing consumer preferences.

A Kurly official stated, "With recent sharp increases in cabbage prices, more consumers are turning to packaged kimchi to reduce the effort and cost burden of making kimchi themselves while conveniently selecting products that suit their tastes." The official added, "We will continue to strive to discover diverse products so that consumers can conveniently choose items that match their preferences."

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*This content was translated by AI.