Daily Meal°, preparing for the 'Seoul Forest Bread Run' on the 31st

*This content was translated by AI.View Original

Maeil Dairies' bakery brand, 'Meal°', is running a unique participatory event titled 'Run a Bread Route in Seoul Forest, and Meal°' at its Seongsu store until the 31st to mark the autumn running season.

The event was planned by linking the trend of 'sketch runs (or art runs, where runners leave course records by running as if drawing pictures on a map via GPS app routes)', which has recently become a form of play culture among runners, with Meal°'s brand identity centered on 'bread'.

The 'Bread Run' is a unique course that starts at Seoul Forest Station on the Suin-Bundang Line in Seongdong-gu, Seoul. By running approximately 1.4km along the outer perimeter and walking paths of Seoul Forest, a delicious bread-shaped route is completed on the map of a GPS running app. Because the course is short and consists mainly of flat terrain, running beginners or novices can easily finish it like a walk without competing for records.

To participate in the event, participants must use an app with GPS recording functionality to complete at least one lap (approximately 1.4km) of the Bread Run course in Seoul Forest. They then upload a screenshot verifying their run on the Bread Run course along with a photo of the poster on the exterior wall of Meal°'s Seongsu store to their Instagram story, tagging Meal°'s official account (@meal_do).

Participants who verify their Bread Run will be provided with delicious bread and protein drinks without any separate product purchase requirement. Participation is limited to once per person per day, on a first-come, first-served basis for up to 30 people daily, based on the running record of that day.

A Maeil Dairies official told this outlet in a phone interview, "We planned an autumn event where you can naturally experience Meal°'s identity. This fall, we hope you will enjoy the pleasure of running at your own pace rather than competing for speed or records."

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*This content was translated by AI.View Original