Kumho Tire’s ‘ECSTA SPORT A/S’ Wins Main Prize at Japan’s Good Design Award 2026

*This content was translated by AI.View Original

Kumho Tire has been awarded the Winner prize for its all-season ultra-high-performance tire, the ECSTA SPORT A/S, at Japan’s Good Design Award 2026. With this win, the company has secured top honors at all four of the world’s major design awards this year, demonstrating its global design competitiveness.

The Good Design Award, hosted by the Japan Design Promotion Organization (JDP) since 1957, is an international design competition recognized for its long tradition and credibility. It is considered one of the world’s four major design awards, alongside Germany’s iF and Red Dot, and the U.S.’s IDEA.

The ECSTA SPORT A/S, which received the Winner prize, is an all-season ultra-high-performance tire designed with consideration for the characteristics of both internal combustion engine vehicles and electric vehicles. The product features a vertical groove undulation design in its tread pattern to reduce driving noise, while an extended lateral groove design in the shoulder blocks enhances drainage performance on wet road surfaces. Additionally, dynamic racing flag graphic patterns were placed on the sidewall and shoulder sections, complemented by holographic graphics, to realize the characteristics of a high-performance product and a differentiated visual effect.

Kim Young-jin, Senior Executive Vice President and Head of Research and Development at Kumho Tire, stated, “Sweeping all four of the world’s major design awards is a meaningful achievement that reflects global recognition of the design capabilities Kumho Tire has accumulated.” He added, “Going forward, we will continue to elevate our brand value in the global market through innovative technology and differentiated design.”

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*This content was translated by AI.View Original