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Equipped with an 'Off-Road Trim'… Cherry Joint Venture Shakes Japan's Kei Car Market with Electric K-Car Unveiled

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Emta kei car exclusively for the Japanese market / Photo provided by emta
Emta kei car exclusively for the Japanese market / Photo provided by emta

Production patent images of "Emta," the first electric kei car being developed by EMT, a joint venture of China's Chery Automobile, targeting entry into the Japanese market in 2027, have been released. The vehicle is positioned to compete head-on with Nissan and Suzuki's electric kei car lineups, as well as BYD's "Racco."

According to the released patent images, significant modifications were made to the production design compared to the initial concept car. The front end features upper and lower grille slats and lower fog lights instead of a protruding bumper, while the headlights and grille are positioned below the bonnet line. The side profile includes traditional door handles along with rear sliding door rails, a key feature of kei cars. A light bar that harmonizes with the front lights is mounted on the rear.

Emta Off-Road version / Photo provided by emta
Emta Off-Road version / Photo provided by emta

Notably, this patent also includes an "Off-Road" trim version emphasizing outdoor characteristics. However, given the nature of kei cars, it is expected to consist primarily of visual elements such as small all-terrain (AT) tires and a slightly raised ground clearance. Specific powertrain specifications have not yet been disclosed, but there are suggestions that it may be equipped with a dual-motor-based all-wheel drive (AWD) system.

Emta was designed by a Japanese design team consisting of former Honda and Mazda employees, maintaining a boxy body shape. In addition to its first kei car model, Emta is preparing three additional lineups: a hatchback, an SUV, and an MPV. The company is also considering local production in Japan after 2030, depending on future business performance.

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*This content was translated by AI.View Original

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