Miracle of 27% Domestic Sales Surge… Kia Strengthens Global Market Grip with Electrification Strategy

*This content was translated by AI.View Original

In October, Kia sold a total of 291,219 units globally, comprising 51,007 domestic units, 239,308 overseas units, and 904 special-purpose vehicles, marking a 10.3% year-on-year increase in sales performance. Compared to the same period last year, domestic sales rose by 27.5%, while overseas sales increased by 7.2%. By applying region-specific customized sales strategies, Kia has sustained its year-on-year sales growth for eight consecutive months. Cumulative global sales from January through October reached 2,769,954 units, a 5.1% increase over the same period last year.

In the domestic market, sales totaled 51,007 units, up 27.5% from the same month last year. The best-selling model was the compact SUV Sportage, with 7,708 units sold. In the passenger car segment, total sales reached 11,116 units, including 4,497 Ray, 2,683 K5, and 1,495 Morning. The RV segment recorded total sales of 34,373 units, led by the Sportage, followed by 6,784 Sorento, 5,570 Carnival, and 4,816 Seltos. Commercial vehicle sales totaled 5,518 units, including 2,704 Bongo III and 2,688 purpose-based mobility PV5. Cumulative domestic sales from January to October amounted to 487,308 units, a 7.4% increase year-on-year.

Overseas sales reached 239,308 units, up 7.2% from the same month last year. By model, the Sportage was the top-selling overseas model with 49,103 units, followed by the Seltos with 33,552 units and the K4 with 18,720 units. The Sportage also ranked as the best-selling model globally across all markets, with 56,811 units sold. Cumulative overseas sales from January to October totaled 2,276,335 units, a 4.5% increase year-on-year.

Kia plans to continue its sales momentum centered on electrified models, such as the hybrid version in the U.S. market and electric vehicles in Europe. The company aims to maintain overall performance growth by diversifying the sales mix of its global lineup.

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*This content was translated by AI.View Original