AI and DX technologies make their debut… Lexus Korea selects top performers at the 16th Skill Contest

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Lexus Korea held the 2026 Lexus Skill Contest on November 7 at the Toyota Training Academy in Yongin, Gyeonggi Province, where service and sales experts from official Lexus dealerships nationwide competed to showcase their skills.

Now in its 16th edition, this year's contest was themed around top-tier electric vehicle capabilities for Lexus's multi-pathway future, with a total of 56 employees who passed the preliminaries at eight dealerships nationwide participating. The participants demonstrated their expertise and customer service capabilities accumulated in the field across seven categories: Service Advisor, Sales Consultant, Customer Support, Parts, General Maintenance, Bodywork, and Painting.

This competition focused on evaluating electric vehicle service expertise by structuring tasks around real-world scenarios that could arise at customer touchpoints, centered on the next-generation electrified model, the All-New ES Electric Vehicle. Service Advisors and Sales Consultants competed in their ability to handle and propose solutions for electric vehicles, while the General Maintenance category tested diagnostic and resolution skills for electric vehicle system malfunctions. The Bodywork and Painting categories assessed precise work capabilities, including quarter panel welding, color matching, and partial painting. Additionally, digital transformation and AI transformation technologies were integrated into the competition to present directions for improving service efficiency, with students and faculty from the T-TEP industry-academia collaboration program in attendance.

Following a fierce competition, seven individuals were selected as the top service experts in their respective categories: Jeon Hyun-soo (Lexus Busan) in Service Advisor, Won Dong-yeop (Lexus Bundang) in Sales Consultant, Do Woong (Lexus Gangnam) in Customer Support, Nam Yong-jae (Lexus Bundang) in Parts, Choi Hong-seok (Lexus Yongsan) in General Maintenance, Yoo Sang-hyuk (Lexus Daegu) in Bodywork, and Kim Hye-tae (Lexus Daejeon) in Painting.

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*This content was translated by AI.View Original