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Barbie Doll Company Mattel Launches 'K-Pop Demon Hunters' Dolls...Aiming at Global Fandom
Mattel, an American toy company, is attracting global fans' attention by announcing the launch of the official doll line, which is the main character of Netflix's hot topic K-pop Demon Hunters.
Mattel unveiled a new range of toys using Kedegen characters at an international toy fair held in Nuremberg, Germany on the 27th (local time). At the same time, it has also started pre-orders for some products.
Currently, Mattel's official sales site, American Girl (AmericanGirl.com ), allows you to pre-book an 18-inch doll that embodies the main characters Rumi, Joy, and Mira. The selling price was set at 165 dollars each.
Details reflecting character settings have been applied to the released product. Symbolic elements in the work, such as Rumi's "Signal Sword," purple dangi hair, Mira's "Gaya Gokdo," and Joey's "Sinchal," were elaborately embodied.
In addition, Huntrix and Lion Boyz versions, cup noodle character keyring, and Lion Boyz canned drinks keyring, which were produced under Mattel's "Little People Collector" line, were also released as pre-images.
Mattel, which has a world-class Barbie doll brand, introduced a line of goods using K-Content IP, which is considered an example of how the work has grown into a franchise that has formed a global fandom beyond just streaming hits.
K-pop Demon Hunters is an animation in which the main characters of the K-pop girl group concept fight evil spirits backstage, and immediately after its release, it drew attention from overseas viewers with a response that it was "a combination of K-pop and superhero genres." Since then, OST and character design have spread around SNS and the community, attracting attention as character consumption-type content.
When Mattel's doll was released, fans from overseas responded, "Now you can actually keep the character," and "It's symbolic that Bobby chose K-content."
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*This content was translated by AI.
