Na Hong-jin's 'Hope': How High Is the Break-Even Point? Profitability Within Reach

*This content was translated by AI.View Original

• Estimated Highest Production Cost in Korean Film History; Break-Even Point Lowered Due to Successful Pre-Sales Abroad

As the film "Hope" (directed by Na Hong-jin) continues its box office run, investment company Episode Company announced that it is on the verge of surpassing its break-even point.

According to the Korea Film Council's integrated ticketing system data released on the 27th, "Hope" has held the number one spot at the box office for two consecutive weeks, surpassed 3 million admissions last weekend, and is now steadily approaching 4 million.

According to Episode Company, the investor in "Hope," which is about to surpass 3.5 million cumulative admissions, continues to lead the box office for two straight weeks and has reached a decisive turning point toward securing profitability.

"Hope" has drawn attention as the most expensive Korean film ever produced, with reports suggesting its break-even point could reach 10 million viewers. However, following its premiere at the Cannes International Film Festival and subsequent widespread sales globally, pre-sales abroad have lowered the domestic break-even threshold.

The investment company stated, "Hope has passed the halfway mark of its theatrical run," indicating that it has entered the profitable phase.

While Plus M Entertainment, the distributor of "Hope," has not disclosed the exact break-even point, industry sources suggest that aggressive pre-sales conducted prior to the film's release have significantly lowered the domestic break-even threshold.

Strong momentum also supports "Hope"'s long-term box office performance. Director Na Hong-jin recently won an award at the 25th New York Asian Film Festival, where a special retrospective of his work was held, further elevating his international stature. Domestically, ongoing discussions and interpretations of the film continue to attract audiences.

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*This content was translated by AI.View Original