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'The Reborn Empress' Generates Overwhelming Buzz Even Before Its Official Release.. Main Trailer Surpasses 13 Million Views

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Kim Nayeon

*This content was translated by AI.

'The Reborn Empress' / Photo=Walt Disney Company
'The Reborn Empress' / Photo=Walt Disney Company

'The Reborn Empress' is continuing to generate intense buzz, receiving explosive reactions immediately upon the release of its main trailer.

'The Reborn Empress' is a grand romance fantasy epic in which 'Nabie' (played by Shin Min-a), the perfect empress of the Eastern Empire, receives a divorce notice from Emperor 'Soviesh' (played by Joo Ji-hoon), who has fallen for the runaway slave 'Rasta' (played by Lee Se-young). Instead of accepting the divorce, she demands approval to remarry 'Heinrey' (Lee Jong-suk), the prince of the Western Kingdom.

'The Reborn Empress' main trailer was released simultaneously with subtitles and dubbing in each country's language across major markets including North America, Asia, and South America such as the United States, Japan, the United Kingdom, France, and Brazil. In just 48 hours, cumulative views surpassed 13 million, drawing explosive interest. This proves the intense anticipation of fans worldwide, which heats up every time a trailer is released.

'Part 1: A World First Encountered' opens the door to 'Special Look,' an exclusive release via Disney+ for local content, showcasing how the charm of the original work that captivated fans around the world is realized in live-action. Shin Min-a shares her curiosity about "how this work will be adapted into live-action," while Joo Ji-hoon explains his fascination with a story entangled with love, divorce, passion, and power struggles. Lee Jong-suk, Lee Se-young, and director Cho Su-won also share the moment they were captivated by the overwhelming fun and charm of the original work, raising expectations. In particular, Kwon Mi-gyeong (CEO) of production company Studio N stated, "Perhaps the strength of this work lies in faithfully adapting it as is," revealing their focus on realizing the charm of the original work in live-action.

'Part 2: The Nobility of Royalty' previews the intense narratives of four characters, each possessing distinct charms and desires. Director Cho Su-won defines 'Nabie' as "a woman making a new choice," highlighting her confidence and dignity as her charm. 'Soviesh,' who moves toward something unfulfilled despite having everything; 'Heinrey,' whose character changes according to his growth; and 'Rasta,' who remains true to the desire to rise from slavery to the pinnacle of royalty, all create a sharp contrast through their respective desires and transformations. The actors' delicate expressions are combined with details such as costumes and makeup to three-dimensionally complete the characters from the original work. Added to this is the new 'Queen' born through VFX, further raising curiosity about the relationships and narratives these characters will create.

'Part 3: Completion of the Empire' finally reveals the production team's efforts to realize a grand royal world. European Chief Producer Nam Yoon-seok selected Germany's Schleissheim Palace as the main location after visiting 16 castles in France, Germany, and the Czech Republic, capturing the majesty of the Eastern Empire. Spaces and art reflecting the characters' personalities and inner worlds, such as 'Nabie's' elegance and loneliness, and 'Soviesh's' power and the weight of absolute monarchy, are combined with music that follows 'Nabie's' growth. From location scouting to sets, art, and music, a unique royal world has been meticulously built layer by layer.

'The Reborn Empress' will be released exclusively on Disney+ on November 4.

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*This content was translated by AI.

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