'BTS Younger Brother' Cortis to collaborate with Apple in a surprise move..Big name brand love calls flooded in

*This content was translated by AI.

CORTIS, a boy group, will collaborate with Apple.

Apple announced on the 16th that it will release the performance video of Cortis' debut album intro song "GO!" as Apple Vision Pro content. It provides a new way to experience K-pop performance by utilizing a 180-degree viewing angle 3D video shot at 8K ultra-high resolution. The project was created in the Apple Immersive Video format.

"GO!" is a song that has risen to the ranks of "global hit songs" through word of mouth with music, choreography, videos and addictive stages co-created by all members. This performance, captured through Apple Immersive Video, allows viewers to experience choreography more realistically. In addition to elaborate movements and large-scale changes, details such as footsteps and breathing inside the practice room, and fine facial expressions of the members are captured and delivered.

The "GO!" performance video will be available free of charge on the Apple TV app for the Apple Vision Pro from 11 a.m. on January 16 (Korea Standard Time). You can also book Apple Vision Pro demos on the Apple Store from January 30 and experience the performance for yourself.

Cortis received a love call from the "Big Name" brand five months after its debut because it set the first, shortest, and highest K-pop record in the global music market and expanded its influence. In addition to collaborating with Apple, they are also working as advertising models for KT, Red Bull, and Acube.

The collaboration proposal for Cortis is not field-specific. They were the first K-pop artists to be selected as headliners for the "NBA crossover concert series" organized by the National Basketball Association (NBA). On top of that, "GO!" was inserted into the postseason promotion video of the Major League Baseball (MLB), and he was the first Korean artist to play as LAFC's "Honary Falconer" to which Son Heung-min belongs. You can also realize your powerful influence in areas other than music.

The companies that joined hands with Cortis commonly cited the members' "unconventional creative ability, challenging spirit, and unrivaled personality" as attractive points. Currently, Cortis is discussing collaboration with brands in various fields, and their presence in the global market is expected to expand further.

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*This content was translated by AI.