1st place Jimin, 2nd place Jennie, 3rd place Wonyoung

*This content was translated by AI.

• Idol's individual brand reputation, January 2026

According to the analysis of big data in January 2026, idol individual brand reputation, it was analyzed in the order of No. 1 BTS Jimin, No. 2 Black Pink Jenny, No. 3 I've Jang Won-young.

The Korea Corporate Reputation Research Institute extracted 160,367,806 individual idol brand big data from December 22, 2025 to January 22, 2026, and analyzed the brand reputation index by measuring the consumer's participation index, media index, communication index, and community index in idol individual brands. Compared to 154,132,208 idol personal brand big data in December, it is up 4.05%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of idol individual brand reputation, it is possible to measure positive negative evaluation of idol individual brands, media interest, and consumer interest and communication volume. It also included monitoring and risk assessment by idol brand reputation editors.

In January 2026, the 30th place for idol's individual brand reputation was analyzed in the order of BTS Jimin, Blackpink Jenny, Ive Jang Won-young, BTS Jungkook, BTS V, BTS Jin, Espa Winter, Blackpink Rose, Blackpink Jisoo, Blackpink Lisa, Espa Carina, Ive An Yujin, Big Bang G-Dragon, BTS J-Hope, Girls' Generation Yoona, Red Velvet's Irene, Girls' Generation Taeyeon, Exo Baekhyun, Red Velvet Joy, Girls' Generation Suyeong, Ive Ray, Astro Cha Eun-woo, Red Velvet

Jimin Brand of BTS, which ranked first in the idol's individual brand reputation, was analyzed to be 8,780,962 in the brand reputation index, with the participation index of 195,876 media index of 376,856 communication index of 3,736,419 community index of 4,471,812. Compared to the brand reputation index of 6,957,990 in December, it rose 26.20%.

In second place, the Black Pink Jenny brand was analyzed as 8,012,724 for the brand reputation index, with the participation index of 445,374 media index of 595,358 communication index of 3,080,296 community index of 3,891,697. Compared to the brand reputation index of 5,256,375 in December, it rose 52.44%.

In third place, the IVE Jang Won-young brand was analyzed at 7,665,688 with the participation index of 750,356 media index of 825,262 communication index of 3,816,135 community index of 2,273,935. Compared to the brand reputation index of 6,091,944 in December, it rose 25.83%.

In fourth place, BTS Jungkook Brand was analyzed with a brand reputation index of 7,655,123, with a participation index of 158,380 media index of 325,045 communication index of 2,692,161 community index of 4,479,537. Compared to the brand reputation index of 6,401,843 in December, it rose 19.58%.

In fifth place, the BTS V brand was analyzed at 6,757,299 with the participation index of 155,372 media index of 319,255 communication index of 2,936,349 community index of 3,346,322. Compared to the brand reputation index of 2,628,446 in December, it rose 157.08%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "In January 2026, the BTS Jimin brand ranked first in the idol individual brand reputation ranking. Analysis of idol personal brand big data showed an increase of 4.05% compared to 154,132,208 idol personal brand big data in December. According to the detailed analysis, brand consumption fell 3.90%, brand issues rose 0.63%, brand communication rose 4.42%, and brand diffusion rose 5.78%, according to the reputation analysis.

"The BTS Jimin brand, which ranked No. 1 in the idol's individual brand reputation in January 2026, showed a high score of 'romantic, long run, returning' in link analysis, and 'ARMY, MUSE, Who' in keyword analysis was high." In the positive negative ratio analysis, the positive ratio of big data was recorded at 92.86%," the brand said.

In January 2026, idol's individual brand reputation ranking was 100th, BTS Jimin, Blackpink Jennie, Ive Jang Won Young, BTS Jungkook, BTS V, BTS Jin, Espa Winter, Blackpink Rosé, Blackpink Jisoo, Blackpink Lisa, Espa Carina, Ive An Yujin, Big Bang G-Dragon, BTS J-Hope, Girls' Generation Yoona, Red Velvet Irene, Girls' Generation Taeyeon, Exo Baekhyun, Red Velvet Joy, Girls' Generation Suyeong, Ive Ray, Astro Cha Eunwoo, Red Velvet Seulgi, TWICE Wendy, TWICE SHINee Minho, BTS RM, Wanna One Hwang Minhyun, Signature Jiwon, Apink Kim Namjoo, Oh My Girl Mimi, I've Lee Seo, Apink Yoon Bo Mi, Twice Jihyo, Exo Kai, Twice Dahyun, Exo Sehun, Twice Mina, TVXQ U-Know Yunho, SHINee Taemin, Big Bang Daesung, fromis_9, Lee Chaeyoung, Seventeen Woozi, Lesrappim Kim Chaewon, Rise Wonbin, Wanna One Kang Daniel, Super Junior Heechul, Exo Suho, Twice Jeongyeon, Wanna One Park Jihoon, Lesrappim Kazha, Exo Dio Espanning, Wanna One Kim Jae-hwan, Le Seraphim Sakura, NCT Mark, TVXQ's Choi Kang Chang-min, NCT Tae-il, EXO-Ray, Wanna One Ha Sung-woon, Winner Kang Seung-yoon, Wanna One Ong Seong-woo, NCT Do-yeong, ENHYPEN Sung-hoon, NCT Won-hee, Wanna One Yoon Ji-sung, ILLIT Min-joo, ATEEZ San, Highlight Yoon Doo-joon, Shinhwa Lee Min-woo, FT Island Lee Jae-jin, Tours Do-hoon, ITZY Yuna, ILLIT Yoona, ILLIT Mocha, Cortis Gunho, Tour

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*This content was translated by AI.