*This content was translated by AI.
- Singer Brand Reputation January 2026
According to the analysis of big data in January 2026 of singer brand reputation, it was analyzed in the order of No. 1 BTS, No. 2 Black Pink, No. 3 Lim Young-woong.
The Korea Enterprise Reputation Research Institute analyzed 116,391,810 big data of singer brands from December 24, 2025 to January 24, 2026 to analyze consumers' brand participation, media, communication, and community. Compared to the 108,476,322 singer brand big data in December, it is up 7.30%.
The singer brand reputation index is an index that extracts singer brand big data that presents music loved by consumers, analyzes consumer behavior, classifies them into participation value, communication value, media value, and community value, and analyzes them through positive negative ratio analysis and reputation analysis algorithms. Brand reputation analysis allows you to find out who, where, how, how, and why you talk about a brand.
In January 2026, the 30th place in the singer brand reputation was analyzed in the order of BTS, Blackpink, Lim Young-woong, Hwasa, Ive, ILLIT, EXO, Seventeen, Kim Yong-bin, Lee Chan-won, Cho Yong-pil, Espa, Cortis, Park Ji-hyun, Han-ro, Jang Yoon-jung, Park Seo-jin, fromis9, Youngtak, Son Tae-jin, Tours, Taeyeon, Woods, Jung Dong-won, Le Seraphim, Hearts to Hearts, Bibi, Joy, Alpha Drive One, and 10CM.
The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the singer's brand reputation, was analyzed as 7,409,314, with the participation index of 261,097 media index of 927,857 communication index of 2,545,645 community index of 3,674,716. Compared to the brand reputation index of 6,809,220 in December, it rose 8.81%.
In second place, the Black Pink (Jisoo, Jennie, Rosé, Lisa) brand was analyzed at 6,213,487, with the participation index of 148,866 media index of 545,540 communication index of 2,325,330 community index of 3,193,750. Compared to the brand reputation index of 3,517,427 in December, it is up 76.65%.
In third place, Lim Young-woong's brand was analyzed with a brand reputation index of 5,231,902, with a participation index of 881,305 media index of 1,528,397 communication index of 1,620,725 community index of 1,201,475. Compared to the brand reputation index of 6,055,100 in December, it fell 13.60%.
In fourth place, Hwasa Brand was analyzed at 4,833,580 with the participation index of 676,681 media index of 1,578,488 communication index of 1,261,432 community index of 1,316,979. Compared to the brand reputation index of 3,517,427 in December, it rose 37.42%.
The 5th and Ive (Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, Lee Seo) brand was analyzed as 4,647,200, with the participation index of 275,450 media index of 1,014,777 communication index of 1,416,304 community index of 1,940,668. Compared to the brand reputation index of 5,291,094 in December, it fell 12.17%.
Koo Chang-hwan, director of the Korea Enterprise Reputation Research Institute, said, "As a result of the analysis of brand big data in January 2026, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand topped the list. Analyzing the singer brand category, it increased 7.30% compared to 108,476,322 singer brand big data in December. According to the detailed analysis, brand consumption rose 12.90%, brand issues fell 0.09%, brand communication rose 15.35%, and brand diffusion rose 4.41%, according to the reputation analysis.
"The BTS brand, which announced its return as a whole with the world tour, ranked first, and the Black Pink brand, which makes a strong impression with the pink world tour, ranked second. Lim Young-woong's brand, which fosters good influence with the fandom community, came in third place. The Hwasa brand, which topped the domestic music charts, ranked fourth, and the IVE brand, which drew consumer attention by announcing its comeback in February, ranked fifth," it said.
The January 2026 Singer Brand Reputation Survey was conducted by BTS, Blackpink, Lim Young-woong, Hwasa, Ive, ILLIT, EXO, Seventeen, Kim Yong-bin, Lee Chan-won, Cho Yong-pil, Espa, Cortis, Park Ji-hyun, Hanro, Jang Yoon-jeong, Park Seo-jin, fromis_9, Youngtak, Son Tae-jin, Tours, Taeyeon, Woods, Jung Dongwon, Le Seraphim, Hearts to Hearts, Bibi, Joy, Alpha Drive One, 10CM, Day6, Kiki, NCT, Twice, Red Velvet, Big Bang, Sung Si-kyung, IU, Park Jae-beom, Lee Chang-seop, Jannabi, BoiNextdoor, Highlight, Roy Kim, Kim Hee-jae, Jo Jae-jee, Kids, NMix, Jung Eun-ji, Carde Garden, Psy, Noeul, Oh My Girl, Tay, Lee Seung-yoon, Jukjae, Kang Moon-kyung, Lee Moo-jin, Song Min-ho, Lee Soo-hyun, Hyuna, Baek Ji-young, Woody, Kwill, Lee Chae-yeon, Choi Yuri, Chungha, Epic High, Park Hyo-shin, Son Bin-ah, MC The Max, QWER, Jung Seung-hwan, Kyuhyun, Mamamoo.
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*This content was translated by AI.
