Min Hee-jin, okay. Records, I spilled the clue for the boy group project.."Planning with all your heart."

*This content was translated by AI.

Min Hee-jin, former CEO of ADOR, announced the start of the new boy group project.

CEO Min Hee-jin's new label, OK Records, began its offensive around the world from 10 a.m. on the 5th. Twenty-three campaign videos released every 10 minutes totaled three hours and 50 minutes, transforming online into a huge virtual exhibition hall.

The campaign featured the coexistence of "Okay Records Shop" in the daily landscape of major cities around the world, including Seoul, Tokyo, Bangkok, Dubai, Mexico City, Chicago, Berlin, and Stockholm. The shop in the video is unfamiliar but familiar, cold but fascinatingly permeates the texture of the city. The performance, which lasts a total of 3 hours and 50 minutes, concluded the OK Records Shop in Seoul with the phrase "Welcome to the OK Records Shop."

Public imagination is unfolding in various ways as to whether the "Okay Records Shop" foreshadows the birth of an actual offline space or the manifestation of an abstract worldview created by CEO Min Hee-jin.

It's not just a visual listing. Clues about the identity of the "first boy group" that OK Records is preparing for are embedded like Easter Eggs throughout the 23 videos.

The fleeting eyes, the melody behind the noise of the city, and the mysterious numbers engraved on the wall have become the subject of a huge "reason game" for fans.

Fans cannot hide their expectations for the new boy group that OK Records will introduce, saying, "Min Hee-jin does not just create idols, but creates a world that we need to find," and "If we combine hidden hints in each video, we can draw an image of a new group."

OK Records rejected the typical promotional style of the existing entertainment industry through this campaign. Instead of providing unilateral information, it constantly stimulates the public's senses with a short breath and makes them look for answers on their own.

CEO Min Hee-jin said, "I want to surprise you with new creative works and business styles that we have not seen in the existing entertainment market," adding, "The essence of entertainment is to improve the quality of life through small daily happiness." We will plan a boy group faithfully to its essence and with sincerity as a producer," he said.

OK Records' 'Digital Invasion', which has plunged fans around the world into mystery, is only the prelude to the upcoming main film.

As soon as the doors of this strange shop are fully opened, fans will face a new world.

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*This content was translated by AI.