"Do you know?"' Composer Lee Kyung-seop, IP rebranding channelRock! Open

*This content was translated by AI.

Composer Lee Kyung-seop has opened the archiving channel 'Ida-rak', which compiles music IP.

According to Eston, which oversees the project on the 12th, Lee Da-rak, an archive channel of composer Lee Kyung-seop's music IP, which has created numerous hits such as Cho Sung-mo's "To Heaven," "Do You Know," Kim Jung-min's "Sad Covenant Ceremony," Kim Don-gyu's "My Own Sadness," and Kim Kyung-ho's "People Who Make Me Sad," has been opened.

"Ida-rak" is an IP rebranding project aimed at not only preserving composer Lee Kyung-seop's music IP, but also expanding it to a new generation by characterizing and contenting IP's narrative and emotions. If new sales have been developed by using existing copyright IP as a remake center, this project focused on strengthening IP's own identity and worldview.

The channel name "Ida-rak" is a name derived from "Lee Kyung-seop's Attic", and it means a space where memories and emotions are accumulated. This reflects the planning intention to reinterpret Lee Kyung-seop's music IP as a character and brand beyond the basic function of archiving past masterpieces. Through this, it will introduce content curation that encompasses not only the existing fandom but also the younger generation who are new to the music.

The "Ida-rak" channel systematically archives Lee Kyung-seop's representative songs through various formats of content, and presents the new branding direction and utilization potential of the author IP. Beyond music listening-oriented content, it plans to deliver the three-dimensional charm of IP through storytelling, visual, and concept expansion.

An Eston official said, "We branded the space 'Darak' as an archive space where you can store and take out composer Lee Kyung-seop's music. We will introduce various variations so that you can enjoy the essence of Lee Kyung-seop's music in one place, so we ask for your interest and love in the new steps of channel 'Darak' and Lee Kyung-seop's music."

Meanwhile, composer Lee Kyung-seop already produced and released nine remake songs last year, proving the possibility of IP expansion. This year, more aggressive content development and various projects are expected around "Idolak", and the industry's attention is focused on its move in the music IP branding market.

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*This content was translated by AI.