No. 1 BTS, No. 2 IVE, No. 3 Lim Youngwoong.

*This content was translated by AI.

• Singer brand reputation February 2026

According to the analysis of big data in February 2026 of singer brand reputation, it was analyzed in the order of No. 1 BTS, No. 2 IVE, and No. 3 Lim Young-woong.

The Korea Enterprise Reputation Research Institute analyzed 105,145,096 big data of singer brands from January 21, 2026 to February 21, 2026 to analyze consumers' brand participation, media, communication, and community. Compared to 116,391,810 singer brand big data in January, it decreased by 9.66%.

The singer brand reputation index is an index that extracts singer brand big data that presents music loved by consumers, analyzes consumer behavior, classifies them into participation value, communication value, media value, and community value, and analyzes them through positive negative ratio analysis and reputation analysis algorithms. Brand reputation analysis allows you to find out who, where, how, how, and why you talk about a brand.

In February 2026, the 30th place in the singer's brand reputation was analyzed in the order of BTS, IVE, Lim Young-woong, Blackpink, Hwasa, Woods, Exo, DAY6, Kim Yong-bin, Seventeen, Hanro, Lee Chan-won, Stray Kids, Tours, Espa, Big Bang, JoJaez, Kiki, Youngtak, Twice, Jang Yoon-jung, Park Jae-beom, Park Ji-hyun, Park Seo-jin, Son Tae-jin, Cortis, fromis9, Rise, and Taeyeon.

The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the singer brand reputation, was analyzed as 8,422,232, with the participation index of 314,957 media index of 2,174,760 communication index of 2,587,880 community index of 3,344,635. Compared to the brand reputation index of 7,409,314 in January, it rose 13.67%.

The second and IVE brands (Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, Lee Seo) were analyzed as 6,096,284 with the participation index of 260,003 media index of 1,704,418 communication index of 1,809,655 community index of 2,322,208. Compared to the brand reputation index of 4,647,200 in January, it rose 31.18%.

Lim Young-woong's brand ranked third with a brand reputation index of 5,208,685 as the participation index of 841,662 media index of 1,515,745 communication index of 1,480,917 community index of 1,370,362. Compared to the brand reputation index of 5,231,902 in January, it fell 0.44%.

In fourth place, the Black Pink (Jisoo, Jennie, Rosé, Lisa) brand was analyzed at 3,599,297, with the participation index of 171,969 media index of 721,123 communication index of 1,253,124 community index of 1,453,081. Compared to the brand reputation index of 3,719,454 in January, it fell 3.23%.

In fifth place, Hwasa Brand was analyzed at 3,356,159 for the brand reputation index, with the participation index of 178,257 media index of 682,006 for the communication index of 1,276,330 community index of 1,219,566. Compared to the brand reputation index of 6,213,487 in January, it fell 45.99%.

Koo Chang-hwan, director of the Korea Enterprise Reputation Research Institute, said, "As a result of the analysis of brand big data in February 2026, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand topped the list. Analysis of the singer brand category showed a 9.66% decrease compared to 116,391,810 singer brand big data in January. According to the detailed analysis, brand consumption fell 15.69%, brand issues fell 5.31% and brand communication fell 7.16% and brand diffusion fell 13.69%.

"The BTS brand, which is preparing for the Gwanghwamun Square performance on March 20, ranked first, and the IVE brand, which will come back with intensity and sexiness, ranked second. Lim Young-woong's brand, which rose to an unrivaled position with a concert with the fandom, came in third place. The Black Pink brand, which prepares for a pink world with perfection, ranked fourth, and the Hwasa brand, which continues to be overwhelmingly popular in the music industry, ranked fifth," it said.

The February 2026 Singer Brand Reputation Survey found that BTS, IVE, Lim Young-woong, Blackpink, Hwasa, Woods, Exo, DAY6, Kim Yong-bin, Seventeen, Hanro, Lee Chan-won, Stray Kids, Tours, Espa, Big Bang, Jo Jae-z, Kiki, Youngtak, Twice, Jang Yoon-jung, Park Jae-beom, Park Ji-hyun, Park Seo-jin, Son Tae-jin, Cortis, fromis9, Rise, Taeyeon, Gaeko, Kang Daniel, ILLIT, Sung Si-kyung, Jung Dong-won, Solji, Bibi, Red Velvet, 10CM, IU No Ajuda, Song Ga-in, Baby Monster, Kim Hee-jae, Psy, Younha, Lee Chang-seop, Jukjae, Oh My Girl, Roy Kim, MC The Max, Enmix, Changmo, Ben, Jung Eun-ji, Lee Young-ji, Piftifty, Kids, Woody, Jannaby, Loco, Hwanhee, BoiNextdoor, Hyuna, Song Min-ho, Kang Moon-kyung, Tay, Son Bin-ah, Yooa, Epic High, Chungha, Crush, Lee Moo-jin, QWER, Lim Chang-jung, Baek Yerin, Noeul, Kyuhyun, Heize, Lee

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*This content was translated by AI.