1st place BTS Jimin, 2nd place BTS Jungkook, 3rd place BLACKPINK Jennie.

*This content was translated by AI.

• Idol's individual brand reputation in February 2026

According to the analysis of big data in February 2026 of idol personal brand reputation, it was analyzed in the order of No. 1 BTS Jimin, No. 2 BTS Jungkook, No. 3 Black Pink Jenny.

The Korea Corporate Reputation Research Institute extracted 159,195,639 personal brand big data of 1,730 idols from January 24, 2026 to February 24, 2026, and measured the brand reputation index by measuring the consumer's participation index, media index, communication index, and community index for idol personal brands. Compared to 160,367,806 idol personal brand big data in January, it decreased by 0.73%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of idol individual brand reputation, it is possible to measure positive negative evaluation of idol individual brands, media interest, and consumer interest and communication volume. It also included monitoring and risk assessment by idol brand reputation editors.

In February 2026, idol's individual brand reputation ranked 30th, in the order of BTS Jimin, BTS Jungkook, Blackpink Jenny, IVE Jang Won-young, BTS JIN V, Blackpink Rose, Blackpink Jisoo, Wanna One Park Jihoon, Blackpink Lisa, Big Bang G-Dragon, Mamamoo Hwasa, IVE An Yujin, Espa Karina, BTS J-Hope, ILLIT Wonhee, Red Velvet Joy, Espa Winter, BTS RM, Red Velvet Irene, BTS Sugar, Girls' Generation Taeyeon, Red Velvet Wendy, IVE Ray, The Boyz Starring EXO Baekhyun

Jimin Brand of BTS, which ranked first in the idol's individual brand reputation, was analyzed to be 6,804,336 in the brand reputation index, with the participation index of 111,921 media index of 393,479 in the communication index of 2,803,088 community index of 3,495,848. Compared to the brand reputation index of 8,780,962 in January, it fell 22.51%.

In second place, the Jungkook brand in BTS was analyzed at 6,499,968, with the participation index of 82,251 media index of 350,507 communication index of 2,772,449 community index of 3,294,761. Compared to the brand reputation index of 7,655,123 in January, it fell 15.09%.

In third place, the Black Pink Jenny brand was analyzed at 6,416,329, with the participation index of 542,602 media index of 687,097 communication index of 2,220,669 community index of 2,965,960. Compared to the brand reputation index of 8,012,724 in January, it fell 19.92%.

Jang Won-young Brand in IVE ranked fourth with a brand reputation index of 6,209,151, with a participation index of 559,388 media index of 628,497 communication index of 2,698,453 community index of 2,322,813. Compared to the brand reputation index of 7,665,688 in January, it fell 19.00%.

In fifth place, the BTS JIN brand was analyzed at 5,881,552, with the participation index of 97,206 media index of 363,524 communication index of 2,302,887 community index of 3,117,934. Compared to the brand reputation index of 5,684,430 in January, it rose 3.47%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "In February 2026, BTS Jimin brand ranked first in the idol individual brand reputation ranking. According to the analysis of idol personal brand big data, it decreased by 0.73% compared to 160,367,806 idol personal brand big data in January. According to the detailed analysis, brand consumption fell 6.98%, brand issues fell 0.82%, brand communication fell 0.22%, and brand diffusion fell 0.30%, according to the reputation analysis.

"The BTS Jimin brand, which ranked No. 1 in idol individual brand reputation in February 2026, was highly romantic, breaking through, and recording in link analysis, while "Army, Who, Like Crazy" was highly analyzed in keyword analysis. In the positive negative ratio analysis, the positive ratio of big data was recorded at 92.27%," the brand said.

In February 2026, Idol's individual brand reputation ranking was 100th, BTS Jimin, BTS Jungkook, Blackpink Jenny, IVE Jang Won-young, BTS JIN V, Blackpink Rose, Blackpink Jisoo, Wanna One Park Jihoon, Blackpink Lisa, Big Bang G-Dragon, Mamamoo Hwasa, IVE An Yujin, Espa Karina, BTS J-Hope, ILLIT Wonhee, Red Velvet Joy, Espa Winter, BTS RM, Red Velvet Irene, BTS Sugar, Girls' Generation Taeyeon, Red Velvet Wendy, IVE Ray, The Boyz Starring EXO Baekhyun, Wanna One Apink Jung Eun-ji, Twice Sana, Super Junior Kyuhyun, Seventeen Hoshi, Oh My Girl's Yooa, Girls' Generation Suyeong, Seventeen Mingyu, Super Junior Heechul, IVE Lee Seo, Apink Yoon Bo-mi, Apink Kim Nam-joo, Apink Park Chorong, Oh My Girl Mimi, ITZY Ryujin, Apink Oh Hayoung, Signature Jiwon, Twice Jihyo, Oh My Girl Arin, Twice Dahyun, Exo Sehun, SHINee Minho, Lecerapim Kim Chaewon, Twice Mina, SHINee, Taemin, EXO Suho, TVXQ U-K NCT Mark, ITZY Yuna, Wanna One ONG SEONG WU, Big Bang Daesung, ENHYPEN J, ENHYPEN JEONG WON, Wanna One Ha Sung Woon, Exo Ray, Kiki Hahm, Highlight Yang Yo-seop, Wanna One Lee Dae-hwi, Rise Won-bin, ILLIT Min-joo, Highlight Yoon Doo-joon, Wanna One Park Woo-jin, Wanna One Lai Guanlin, Tours Do Hoon, Tours Ji-hoon, FT Island Lee Jae-jin, Tours Shin-yu, Cortis Gunho, Withers Jang Hyun, ONEUS Raven, Fifteen Yewon

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*This content was translated by AI.