KM Chart and KTENA Sign MOU to Revitalize K-Pop Content

*This content was translated by AI.

KM Chart will join hands with KT ENA to expand its global music content business.

Global Standard K-pop Chart KM Chart (CEO Yoon Sung-bin) signed a strategic business agreement (MOU) with KT ENA (CEO Kim Ho-sang) to strengthen the competitiveness of K-pop contents at the KT ENA headquarters in Sangam-dong at 11 a.m. on February 25.

KM Chart CEO Yoon Sung-bin and Deputy CEO Kim Tae-eun, KT ENA CEO Kim Ho-sang, Management Planning Director Park Jae-chul, New Growth Business Center Director Choi Yoo-rok, and New Business Development Team Leader Choi Jong-hoon attended the signing ceremony.

Through this business agreement, the two companies decided to gradually promote a cooperative model to expand music content IP and target the global market. Major areas of cooperation include ▲ Planning and producing ENA music contents using KM chart data ▲ Joint marketing and promotion targeting global K-pop fandom ▲ Support mutual platform promotion when holding events such as offline performances and awards ceremonies ▲ Continuous business model discovery and promotion of both companies.

We will further increase the scalability and brand value of K-pop contents through collaboration between the KM chart system and broadcasting platform, said Yoon Sung-bin, CEO of KM Chart. "We will continue to make efforts to develop it into a cultural platform that global fans and industry officials can sympathize with."

KT ENA CEO Kim Ho-sang said, "We expect ENA's broadcasting production capabilities and KM Chart's music data and fan participation system to combine to create synergy," adding, "This collaboration will further strengthen ENA's competitiveness in K-pop contents."

KM Chart, which is being made with fans, operates a monthly chart based on credible global standard music data, and reflects artist and fan participation indicators together through a sectoral aggregation system and quarterly season best. It also comprehensively sheds light on the year's music performance through offline awards every year.

ENA has also strengthened its format planning and production competitiveness in music entertainment fields such as the monthly music chart show "K-pop-up Chart Show" and the Korea-Japan Busking Project "Change Street" based on its content production capabilities that encompass dramas and entertainment.

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*This content was translated by AI.