BLACKPINK is back

*This content was translated by AI.

• -Just three years and five months..The 3rd mini album will be released today (27th) at 2pm-Including the title track "GO", there are 5 tracks. 4 members' musical synergy

BLACKPINK (Ji-Soo, Jennie, Rosé, Lisa) is finally returning.

BLACKPINK will release its third mini album [DEADLINE] at 2 p.m. on the 27th (Korea time). After expanding its global influence with a large-scale world tour that began last year, music fans around the world are paying great attention as it is the first full-length performance in three years and five months to mark the grand finale.

Like the title [DEADLINE], the album contains "BLACKPINK's best moments that cannot be reversed" and "BLACKPINK's present, which shines the brightest in that best moment." With five tracks across a variety of styles and genres, they prove their unrestricted musical evolution and present the direction of the team to move higher.

BLACKPINK bursts out its unique positive and confident energy with its second track and title track, "GO." The intense sound composition and addictive melody are harmonized, and the message of courage and solidarity is delivered with the relentless group slogan "Blackpink'll make ya."

In addition, a total of five tracks will be included, including the pre-released hard style-based EDM "JUMP," "Me and My," which combines sophisticated brass sounds with retro hip-hop beats, "Champion," which is an impressive cheer song with hopeful melodies and lyrics, and "Fxxboy," which features delicate and emotional tones.

After expanding their influence through active solo activities, attention is being paid to Black Pink's new music world, which will be presented as a whole again. The teaser for the "GO" music video showed the members heading for space beyond the sea of waves and lava-infested land. As it was directed with an overwhelming scale and sensuous visual beauty, it was enough to raise the heart rate of global music fans.

Leading foreign media specializing in music, such as Billboard, Rolling Stone, and NME, have also been preheating the atmosphere by continuously reporting promotions related to [DEADLINE]. In particular, Billboard said, "BLACKPINK is preparing for a big leap forward for BLINK (fandom name) after taking a small first step," pointing out the impressive scenes of the teaser, and expressed expectations, saying, "It will be an album with a 'sensory' and 'irresistible' concept."

Until now, Blackpink has written numerous new records with its powerful global backlash. With the last full album, the 2nd full album [BORN PINK] alone, it topped both the world's two major music charts, the U.S. Billboard 200 and the U.K. Official Albums chart, achieved a double million seller (2.14 million copies as of September 2022), and set a record for the first K-pop girl group, including 1.8 million viewers on a single tour.

[DEADLINE] is an unusual sign from the moment it's about to be released. Since it began its full-fledged album promotion on the 15th, it has been on a steep rise, attracting an average of 10,000 new subscribers per day, and has become the first artist in the world to build 100 million YouTube subscribers. It is a testament to the global influence of Black Pink, which is still expanding, and a part that makes global music fans realize their expectations for this new report.

YG said, "Despite the breathless journey of the large-scale world tour, we have worked hard for a long time to improve the completeness. I am confident that it is the result of the four members' musical capabilities and synergy as a team, he said. "We ask for your support to those who will leave a meaningful footprint in the global music market once again."

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*This content was translated by AI.