Ahn Yu-jin selected a Sweetio model for "The Fruit of Confidence Award."

*This content was translated by AI.

Ahn Yu-jin of the group IVE has been selected as a model for Sweetio.

Sweetio, a premium fruit brand of Dole Korea, a fruit production and distribution company, unveiled a new advertising campaign for Sweetio Banana with IVE Ahn Yu-jin on the 9th and announced the selection of the model.

In the released campaign video, Ahn Yu-jin sat between a truck-filled banana against the backdrop of a banana farm, smiling brightly and giving off a healthy and refreshing charm. Ahn Yu-jin's image of delivering lively energy in nature emphasized the fresh and positive image pursued by the brand, and added to the brand's credibility by delivering a message with a unique cheerful narration.

Ahn Yu-jin, who is working as a leader of IVE, is loved by global fans as an "all-rounder player" with vocals, dance and visuals. In particular, he is active in various fields such as entertainment, advertisements, and pictorials as well as music, continuing his popularity with recognition and favorability that encompasses all generations.

Dol Korea said, "We judged that Ahn Yu-jin's fresh and energetic image fits well with the brand direction of 'Sweetio,' and added, "We plan to convey the brand value and identity of 'Sweetio' in a more friendly manner with Ahn Yu-jin."

Ahn Yu-jin's new advertising campaign for "Sweetio Banana" will be released through various digital platforms such as TV, Dol Korea's official YouTube, and Instagram.

Meanwhile, IVE, to which Ahn Yu-jin belongs, topped the nation's major music charts with the pre-released song "BANGBANG" from her second full-length album "REVIVE+," achieving "Perfect All-Kill (PAK)" for the first time among songs released this year. IVE is proving its popularity in major domestic and international indicators by ranking first in music broadcasts following "Bang Bang" and double title song "BLACKHOLE."

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*This content was translated by AI.