Is it Lee Haein, Ki-off, and K.A...New group production announcement "Show us through music" [an interview with]

*This content was translated by AI.

-Following the interview ①.

He emphasized that his experience as a producer is also an important asset. In particular, he said he experienced various production methods in different environments by producing girl groups and boy groups one after another.

Lee Hae-in said, "Girl groups and boy groups had different advantages and disadvantages and different processes. In addition, the music color and the environment itself were different. "KISS OF LIFE is interested in Western culture and is a multinational group, so we thought about an image that can appeal to the U.S. market," he explained.

"Close Your Eyes, on the other hand, thought it was more important to understand the culture. I needed time to think about what kind of concept would suit me, he said, adding, "There were members who did not have a training period, so I felt like I was going to start in a blank state."

The process of exchanging ideas during the production process was also a great pleasure for him. "When I worked on the song 'Igloo' by Keyoff, I asked the performance team to use sunglasses," he said. "I had a lot of good experiences when planning the matrix concept or the stage for the AAA Awards. Sometimes the awards show stage was more fun than the album work," he said.

Founded with CEO Lee Hae-in and CEO Kim J, All Myanik Dots will introduce a new virtual girl group. The virtual girl group AWIS stands for "Only When I Sleep," which means "you can only meet in your dreams." The five-member system of Serene, Haru, Summer, Soi, and Yuni has been confirmed.

The core of idol production that he thinks is "message." Lee Hae-in said, "I prefer to have a message that the team has," adding, "I think the content can only be created when there is a message thrown to the world like Nike's Just Do It."

In particular, he said, "I think cute and hip concepts have the potential to volatilize briefly. I think music with a message lasts longer, he said. "I think music with a message lasts longer. These days, food, fashion, and people are changing trends quickly, but in the end, it's like classical music that remains for a long time," he stressed.

It also revealed the prospects for changes in the virtual idol market and the K-pop industry. Lee Hae-in predicted that "there is enough" about the possibility that virtual idols will actually bring about a change in the topography of the idol market. "I think the essence of human beings is communication and empathy," he said. "If we can instill a moment in someone's life, there will certainly be demand, whether it's virtual or real idols."

The development of AI and virtual technology is also rapidly changing the manufacturing environment. Lee Hae-in said, "As AI is used in various fields, the role of producers is bound to change," adding, "Because the pace of change is so fast, we are trying to keep up with it while studying."

He also expressed his thoughts on K-pop content, which has recently become a hot topic in the global market. "I didn't expect 'K-pop Demon Hunters' to receive such a great response around the world," he said, adding, "Some thought of K-pop as a culture where only too young fans see it, but in the end, what's important is the power to make the song and the artist cheer together."

Lee Hae-in said, "I think characters such as Rumi and Lee Jae are showing changes in the market in recent character and story-oriented content," adding, "There was definitely a time when 'Lara's Diary' drew attention, and I think there are various tastes and consumption demands."

Finally, he also shared his plans for the team to be introduced in the future. "The members have not been confirmed yet, but I have friends who are in the process of producing," he said. "These friends are active friends who can make music on their own and have clear intentions." "If they melt their direction and the trend of the times together, I think they can become a more 'real' team. The goal is to create a team that is well communicated through music where you can tell your story," he said.

-The end.

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*This content was translated by AI.