"Grammy Star." No, I'm coming to Korea..PMG Establishment of Korea Branch

*This content was translated by AI.

Pacific Music Group (PMG), founded by top global stars such as "Grammy Star" Niyo, will establish a Korean branch.

Pacific Music Group announced on the 15th that it will confirm the establishment of a Korean branch and begin full-fledged activities to discover domestic artists and support global market entry.

Pacific Music Group is a music label and content company headquartered in Hong Kong that aims to discover and nurture artists from different parts of Asia and introduce them to the global market. Through the establishment of the Korean branch, Pacific Music Group plans to expand cooperation with the Korean music industry, including K-pop, and systematically support promising artists in Korea to enter the global market.

In addition, based on various genre labels such as pop, R&B, hip-hop, and electronic, it will serve as a platform that encompasses production, distribution, and promotion so that Korean artists can expand their activities in the international market.

Pacific Music Group is also drawing attention in that global artists and music industry experts participated as founding members. Ne-Yo, a three-time Grammy Award-winning artist, songwriter and producer, Sonu Nigam, an Indian leading vocalist, MC Jin, an Asian-American hip-hop artist, and Jonathan Serbin, a former Warner Music Group co-CEO, founded the company together.

"The launch of the Pacific Music Group is not just a business, but a personal mission," Niyo said. "I have witnessed changes in the music market by performing in various parts of Asia. I want to discover the next generation of pan-Asian superstars and promote the rich culture of the region to the world stage," he said.

"The global influence of hip-hop is clear," said MC Jin, who will lead the hip-hop label. "There are many artists in Asia with original stories and styles. They will communicate with the world based on their culture and creativity," he said. Indian artists also want to cross borders and connect with the wider world, Sonuigam said. "We want to help them grow in the global market through Pacific Music Group."

Jonathan Servin, who has worked in the music and media industry for more than 25 years, worked in 11 countries and regions while serving as Warner Music Asia, discovering and signing various Asian artists, and also led the launch of the company's first K-pop dedicated label at the time. "Asia is one of the most dynamic markets in the global music industry," Jonathan Servin said. "All three founders are artists who have experienced global success and know how to create an international music career."

Pacific Music Group plans to expand its influence in the Asian music market by discovering domestic artists and expanding global collaboration projects based in its Korean offices, while sequentially unveiling new artist lineups in the future.

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*This content was translated by AI.