"Army in the U.S., you've been waiting for a long time, right?"BTS landed in New York in 4 years, first overseas activity for 3 days." [K-EYES]

*This content was translated by AI.

BTS flew to the U.S. before the afterglow of the Gwanghwamun comeback performance was over. Starting with a Spotify fan event in New York on the 23rd (local time) and appearing on NBC's "The Tonight Show Starring Jimmy Fallon" for two consecutive days from the 25th to the 26th, BTS' landing in New York began in earnest.

a closed-door performance with only 1,000 people invited

The "Spotify x BTS: SWIMSIDE" event, reported by major U.S. music media such as Rolling Stone, Billboard, and Digital Music News, will be held in New York today (23rd). Spotify invited 1,000 loyal BTS fans to the event, which consists of immersive experiences, special performances, and Q&A sessions under the theme of the album "Arirang," is BTS' first stage in the United States with all members performing together. The venue of the event was not disclosed.

The invitation targets BTS' "top fans" selected based on Spotify's streaming data, and pre-storage of the album and streaming activities of the BTS catalog became the criteria for selection. Billboard said, "Spotify is the most ambitious K-pop campaign ever with BTS."

Spotify also held a treasure hunt event in the app called Decoding ARIRANG for this event. If fans find a clue hidden in the app, they can unlock exclusive audio messages of each member of RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook, and also run a BTS music quiz. In Seoul, the Han River Cruise SWIMSIDE event is also scheduled from the 27th to the 29th.

This New York performance is more than just a fan event. According to Rolling Stone, it is the first time in about four years that all BTS members will be on the U.S. stage together since the performance of "Permission to Dance on Stage" in 2022. The last time all members were in the United States was a White House visit with President Biden in May 2022.

Yahoo Entertainment analyzed, "It shows BTS' global superstar strategy to transform simple album releases into multi-platform cultural phenomena."

Fallon Show on 25th and 26th for the second day in a row

Following the spot event, BTS will appear on NBC's "The Tonight Show Starring Jimmy Fallon" for two consecutive days from the 25th to the 26th. The appearance, which was reported by Variety, Hollywood Reporter, and Deadline, is the first time that all members who have completed their military service will appear together on a late-night talk show in the United States.

On the 25th, he will perform a new song with an in-studio interview with Jimmy Fallon, and on the 26th, he will perform a second new song. Ariana DeVos will appear in the episode on the 25th, and Chris Pratt and Charlie Day will appear on the 26th.

The relationship between BTS and Fallon Show is deep. BTS' last appearance on the Fallon Show as a whole group was a special "BTS Takeover" in July 2021, and the stages of "Butter" and "Permission to Dance" exceeded 120 million views in total on all digital platforms. In February 2020, a surprise performance was held at New York's Grand Central Terminal, drawing attention.

After appearing on the Fallon Show, BTS will begin its 82nd world tour "Arirang" in 34 cities in 23 countries, starting with Goyang Stadium on April 9.

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*This content was translated by AI.