No. 1 Kiki, No. 2 Hatsu-Hatsu, No. 3 Cortis

*This content was translated by AI.

• Brand reputation of new idol group, April 2026

According to the analysis of big data in April 2026 of brand reputation of new idol groups, it was analyzed in the order of 1st place, Kiki 2nd place, and Cortis 3rd place.

The Korea Corporate Reputation Research Institute extracted 10,140,110 new idol group brand big data from March 1, 2026 to April 1, 2026 to analyze new idol group brand reputation big data. Compared to 8,805,318 new idol group brand big data in March, it is up 15.16%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of brand reputation of new idol groups, it is possible to measure positive negative evaluation of idol group brands, media interest, and consumer interest and communication volume. Qualitative evaluation of brand reputation monitors was also included.

Brand Reputation of New Idol Group analyzed the brand reputation index by measuring the consumer's participation index, media index, communication index, and community index for new idol group brands by analyzing brand categories that integrated boy groups and girl groups. New idol groups conducted big data analysis on idol groups that debuted after 2023.

In April 2026, the 30th place in the brand reputation of the new idol group was analyzed in the order of Kiki, Hearts to Hearts, Cortis, Tours, ILLIT, ALPHADRIVEONE, Kick Flip, Baby Monster, 9, Cats Eye, Izuna, Artemis, Athart, Lisenne, Miyao, Identity, Eunice, Eight, Genius, Baby Doncry, Newbit, Horizon, Nuera, Nowardays, Big Ocean, Supia, Idit, Candy Shop, IfEye, Say My Name.

The Kiki (Jiyu, Isol, Sui, Haum, Kiya) brand, which ranked first in the brand reputation of the new idol group, was analyzed as 1,340,747 with the participation index of 202,272 media index of 254,586 communication index of 564,062 community index of 319,827. Compared to the brand reputation index of 1,246,411 in March, it rose 7.57%.

The second-largest brand, Hatsu-Hatsu (Carmen, Jiwoo, Yuha, Stella, Jooeun, Ana, Ian, and Yeon), was analyzed as 1,228,147 with the participation index of 243,530 media index of 315,174 communication index of 421,241 community index of 248,202. Compared to the brand reputation index of 719,479 in March, it rose 70.70%.

The third-ranked Cortis brand was analyzed at 1,158,956, with the participation index of 234,024 media index of 294,520 communication index of 412,663 community index of 217,749. Compared to the brand reputation index of 669,353 in March, it rose 73.15%.

Fourth, the Tours (Shin Yu, Do Hoon, Youngjae, Hanjin, Jihoon, and Kyungmin) brand was analyzed as 838,461, with the participation index of 132,398 Media Index of 180,655 Communication Index of 239,594 Communication Index of 285,815. Compared to the brand reputation index of 805,060 in March, it rose 4.15%.

The 5th and ILLIT (Yoona, Minju, Mocha, Wonhee, Iroha) brand was analyzed as 746,638 with the participation index of 76,636 media index of 119,261 communication index of 239,827 community index of 310,914. Compared to the brand reputation index of 544,375 in March, it rose 37.16%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "Kiki (Jiyu, Isol, Sui, Haum, Kiya) brands topped the brand reputation ranking of new idol groups in April 2026. Analysis of brand categories of new idol groups showed a 15.16 percent increase compared to 8,805,318 brand big data of new idol groups in March. According to the detailed analysis, brand consumption fell 3.14% and brand issues rose 3.75%, brand communication rose 11.74%, and brand diffusion rose 55.45%."

"The Kiki brand, which ranked first in the brand reputation of a new idol group in April 2026, showed high 'appear, freewheeling, bold' in the link analysis, and high 'IDUMI, 404, Gen ZEMI' in the keyword analysis." The positive ratio analysis recorded a positive ratio of 91.40 percent," he added.

In the April 2026 analysis of the brand reputation of a new idol group, Kiki, Hearts to Hearts, Cortis, Tours, ILLIT, ALPHADRIVEONE, Kick Flip, Baby Monster, 9, CatsEye, Izuna, Artemis, Atheart, Lisenne, Miyao, Identity, Eunice, Eight, Genius, Baby Doncry, Newbit, Horizon, Nuera, Nowadays, Big Ocean, Supia, Idit, Candy Shop, IfEye, Say My Name, Xlove, Madein, Ascent, Close Your Eyes, All Hours, A1, NexG, Estuit, Lost.

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*This content was translated by AI.